Networking for Your Future“It pays to plan ahead…it wasn’t raining when Noah built the

Arc”-anonymous

Theresa HawesJake DylikLa Salle UniversityPublic Relations Student Society of America

WHAT’S ON THE AGENDA?

• FACEBOOK• TWITTER• LINKEDIN• SOCIAL BOOKMARKING

• WEB 2.0• CLOSING

• INTRODUCTIONS• “THE SOCIAL REVOLUTION”

• MILLENIALS: GENERATION OF SOCIAL MEDIA

• CAN’T HIDE!

A study was conducted by PR firm Burson-Marsteller across

100 largest companies in the Fortune 500 list.

• 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders.

• Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. They have an average of 4.2 Twitter accounts.

• 54% have at least one Facebook fan page

• 50% have at least one YouTube channel

• 33% have at least one corporate blog.

• 20% of the companies use all four social media platforms [Twitter, Facebook, Youtube, Blog].

• Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.

•Born after 1980•confident, self-expressive, liberal, upbeat and open to change•embrace multiple modes of self-expression. ¾ have a profile on a social media site•Most educated in American History

The Millennials: A generation of social

media

•24/7 Digital Media

•Social Media – Now there’s 2-way Comm…more

•Integrated Communications

•BUZZ / VIRAL

•Evaluation!!!-Metrics, analytics, insights, statistics

•YOU CAN’T HIDE

You Can’t Hide!!

• 500 MILLION USERS• AVERAGE TIME SPEND

PER/DAY= 6HRS• 1.6 MILLION ACTIVE PAGES• 700.000 SMALL

BUSINESSES – FB PAGE

•YOUR COMPANY – LET’S TAKE A LOOK…(NEW PAGE)

•BUSINESS, MARKETING, CAMPAIGNS!!

•YEP…RESEARCH• -DEMOGRAPHICS,

TARGET AUDIENCE, ATTITUDES, KNOWLEDGE, BEHAVIORS

•EVERY DAY, MULTIPLE TIMES PER DAY

•GROWTH, TRENDS, AUDIENCE INTELLIGENCE

•COMMERCIALS CALL-OUT

NUMBER CRUNCH

- DOG WALK CAMPAIGN

- FREE MUSIC FROM COMMERCIALS

- CREATE YOUR OWN “BADGE OF OWNERSHIP”

- FREE GIVEAWAY

REAL LIFE

INTERACTIO

N

Building Facebook Pages

How are companie

s using Facebook Pages?

Name # of FansDaily Growth

Weekly Growth

Texas Hold'em Poker 37,325,540 85,462 616,623

Facebook 34,679,437 63,157 462,826

Michael Jackson 29,316,999 44,184 352,513

Eminem 29,276,924 129,702 643,664

Lady Gaga 29,078,056 48,890 397,537

YouTube 27,762,367 50,357 409,073

Family Guy 26,180,876 38,520 300,832

Rihanna 25,710,785 82,960 635,600

Linkin Park 23,577,792 54,540 401,268

South Park 22,777,513 49,854 505,799

Coca-Cola 22,700,624 24,312 199,703

Shakira 22,374,295 63,559 490,196

Justin Bieber 22,125,967 65,362 472,983

The Simpsons 21,135,768 58,009 421,883

Megan Fox 21,087,878 13,725 110,915

Vin Diesel 20,880,964 18,836 122,549

Cristiano Ronaldo 20,651,645 50,861 382,606

Lil Wayne 20,581,465 37,298 287,756

Bob Marley 20,568,997 70,036 475,888

Starbucks 19,775,642 10,965 95,970

Number Crunch!!!

CASE STUDY

Little Debbie:

549,068 fans 158,264 fans697,818 fans

2,912,327 fans

894,576 fans 176,237 fans

389,926 fans

What’s happening?

• Twitter is a real-time information network that connects you to the latest information about what you find interesting

• 140 characters or less

• Instant Feedback• Build Relationships• Gather instant data• Don’t need an

account

• Businesses use Twitter

• Direct Questions/ Interactive (C-Suite)

• Customer Services• The New NEWS outlet?

(Up-to-the-minute news – CNN, NY Times, WSJ, Huff. Post…

• Less Ads…for now• Utilize features –

(Place your org. as leader)

Name (Screen Name) Followers Following Joined

1. Lady Gaga (ladygaga) 8467852 144596 36 months ago

2. Justin Bieber (justinbieber) 7687778 108036 23 months ago

3. Britney Spears (britneyspears)

6961504 415727 30 months ago

4. Barack Obama (BarackObama)

6788406 702548 49 months ago

5. Kim Kardashian (KimKardashian)

6474856 118 24 months ago

6. ashton kutcher (aplusk) 6385103 617 26 months ago

7. Katy Perry (katyperry) 5981685 69 25 months ago

8. Ellen DeGeneres (TheEllenShow)

5978579 48948 31 months ago

9. taylorswift13 (taylorswift13) 5441496 53 27 months ago

10. Oprah Winfrey (Oprah) 5168999 22 26 months ago

11. Shakira (shakira) 4573687 37 21 months ago

12. Twitter (twitter) 4447047 413 49 months ago

13. 50cent (50cent) 4066593 43 27 months ago

14. Selena Gomez (selenagomez)4050135 446 24 months ago

15. Justin Timberlake (jtimberlake

4000477 20 24 months ago

.16 Ashley Tisdale (ashleytisdale)

3986588 104 27 months ago

17. Twitter en español (twitter_es)

3982738 20 16 months ago

18. Ryan Seacrest (RyanSeacrest)

3975884 320 30 months ago

19. Mariah Carey (MariahCarey) 3914908 45 26 months ago

20. CNN Breaking News (cnnbrk) 3886486 30 51 months ago

WHAT DO THE TWITTER TERMS

MEAN????

• Tweet- message in 140 characters or less

• Follow: subscribing to users’ tweets

• Following: subscribers of your tweets

• Trend(ing): most popular topics on twitter at time

• Hashtag: # used to mark key words/topics/trends

Are you LinkedIn?

What Does it do?

• Professional Networking

• 90 million users• Connections• Jobs, people and

business opportunities• Online resume

social bookmarking• social bookmarking

sites share information found anywhere on the web with people of similar interests

• Content (news stories, blogs), images, videos, URLS

• Democracy =news agenda. – The viral community, not an

editor, provides the content on the website

foursquareTumblr

• Post:– text, photos, quotes, links,

music, and videos, from your browser, phone, desktop, email, or wherever you happen to be

• Customizability • 3,574,933,697 - Total posts• 14,355,495 - Total blogs• 17,452,623 - Posts today

• Location-based mobile platform

• Bookmark information about venues

• Tools to obtain, engage, and retain customers and audiences.

• Collect points, prize "badges," & coupons

web 2.0: apps apps apps!

• 2004• combination of the technology=

integrative communications • Web is a platform• Smart phones• Install an app!

• WHAT DID YOU LEARN???

• HOP ON BOARD!!!• JUST TRY IT, BECOME FAMILIAR

• MASHABLE.COM• PEERS/INTERNSHIPS

• DON’T FORGET OTHERS CAN SEE YOU…

IN CLOSING….

“So how are you going to build your

arc?” - Theresa and Jake