The consumer: watch & learn

Alistair Vince, Chief Tinkerer, Watch Me Think

Packaging is important

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Monitor mainstream trends via regular immersion

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Consider end use of product

• Confidential – client project

Target the right problem e.g. Britvic

• Confidential – client project

Knives, Scissors and Crocodile clips

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Knives, Scissors and Crocodile clips

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The consumer is lazy, but also has ideas

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You don’t get it right all the time e.g. Heinz

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You don’t get it right all the time e.g. Heinz

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Conclusions

• Involve the consumer• Use a combination of consumers (first timers/current users)• Compare yourself to competition• Remember the basics• Watch

Thank you

alistair@watchmethink.com07545 596402 / 020 8948 9544@alistair_vince