The consumer: watch & learn Alistair Vince, Chief Tinkerer, Watch Me Think.
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The consumer: watch & learn Alistair Vince, Chief Tinkerer, Watch Me Think
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Transcript of The consumer: watch & learn Alistair Vince, Chief Tinkerer, Watch Me Think.
The consumer: watch & learn
Alistair Vince, Chief Tinkerer, Watch Me Think
Packaging is important
View packaging montage
Monitor mainstream trends via regular immersion
View video
Consider end use of product
• Confidential – client project
Target the right problem e.g. Britvic
• Confidential – client project
Knives, Scissors and Crocodile clips
View video
Knives, Scissors and Crocodile clips
View video
The consumer is lazy, but also has ideas
View video
You don’t get it right all the time e.g. Heinz
View video
You don’t get it right all the time e.g. Heinz
View video
Conclusions
• Involve the consumer• Use a combination of consumers (first timers/current users)• Compare yourself to competition• Remember the basics• Watch
