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Business updateJanuary 22, 2010

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Safe harbour

statement

This presentation contains forward looking statements. Such statements are based on our current expectations and are subject to certain risks and uncertainties that could negatively affect our business. Please read our financial results for a better understanding of these risks and uncertainties.

This presentation contains forward looking statements. Such statements are based on our current expectations and are subject to certain risks and uncertainties that could negatively affect our business. Please read our financial results for a better understanding of these risks and uncertainties.

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PresidentBert Nordberg

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Q409 highlights

Improved financial results reflects success of refreshed portfolioImproved financial results reflects success of refreshed portfolio

Announced first Android based phone; the XPERIA™

X10Announced first Android based phone; the XPERIA™

X10

Transformation programme bearing fruit and to continueTransformation programme bearing fruit and to continue

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Annual market growth

*Million units

1,120

387

500

780

980

620

1,190

407

Continued challenging market conditions in 2010 for Sony EricssonContinued challenging market conditions in 2010 for Sony Ericsson

1,095

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LaunchedLaunched

AnnouncedAnnounced

XPERIAXPERIA™™ X10X10 Sony EricssonSony EricssonElmElm™™

SatioSatio™™

Sony EricssonSony EricssonHazelHazel™™

AinoAino™™YariYari™™

Q4 phones

BRAVIABRAVIA®®

Phone U1Phone U1

S002S002

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Volume

(millionunits)

Net sales (million €)

Volume Net sales

ASP €122Gross margin 12%

ASP €122Gross margin 12%ASP €120

Gross margin 8%ASP €120

Gross margin 8%

ASP €114Gross margin 16%

ASP €114Gross margin 16% ASP €120

Gross margin 23%ASP €120

Gross margin 23%

Review of 2009 results

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2009 highlights -

GreenHeart™

EP300EP300

Sony EricssonSony Ericsson

ElmElmTMTM

Sony EricssonSony Ericsson

HazelHazelTMTM

NaiteNaite

C901 GreenHeartC901 GreenHeartTMTM

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2009 highlights –

Entertainment Unlimited

Unite the best entertainment experiences

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2009 highlights –

new UX platform

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MediascapeMediascape

Timescape™Timescape™

2009 highlights –

Mediascape and Timescape™

SMSEmail Twitter FacebookPhotos

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2009 transformation

During 2009, reduced global workforce by around 1700During 2009, reduced global workforce by around 1700

Net cash position €620 million by the end of 2009 bolstered by successful working capital management

Net cash position €620 million by the end of 2009 bolstered by successful working capital management

Reduced 2009 OPEX (excl. restructuring) by €590 millionReduced 2009 OPEX (excl. restructuring) by €590 million

Regional and development site consolidation increased efficiencyRegional and development site consolidation increased efficiency

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2010 -

the way forward

Focus on profitabilityFocus on profitability

Develop User Experience platform across high-end portfolioDevelop User Experience platform across high-end portfolio

Launch a transformed portfolio of mid-

to high-end phones delivering Communication Entertainment

Launch a transformed portfolio of mid-

to high-end phones delivering Communication Entertainment

Finalise transformation programmeFinalise transformation programme

Strong quality improvement programmeStrong quality improvement programme

Continued tight financial managementContinued tight financial management

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Sony Ericsson Vivaz

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Sony Ericsson will be present at this year’s Mobile World Congress taking place February 15-18, Barcelona, Spain.

Sony Ericsson will be present at this year’s Mobile World Congress taking place February 15-18, Barcelona, Spain.

Mobile World Congress 2010

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Chief Financial OfficerUlf Lilja

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Q4 2009 –

financial results20092009

Number of units shipped (million)

Q3Q3

Sales (EUR m.)

Gross margin (%)

Operating income (EUR m.)

Operating margin (%)

Restructuring charges (EUR m.)

Operating income excl. restructuring charges (EUR m.)

Operating margin excl. restructuring charges (%)

Income before taxes (IBT) (EUR m.)

IBT excl. restructuring charges (EUR m.)

Net income (EUR m.)

Average selling price (EUR)

24.2

1,6192,914

16%15%

-193-262

-261

114

-164-187

-198-133

-199

-191-133

129

-5% -12%

2

-12%

14.614.6

1,7501,750

23%23%

-181-181

-10%-10%

150150

-32-32

-2%-2%

-190-190

-40-40

-167-167

120120121

-9%

14.1

20082008

Q4Q4

20092009

Q4Q4

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FY 2009 –

financial results

Number of units shipped (million)

Sales (EUR m.)

Gross margin (%)

Operating income (EUR m.)

Operating margin (%)

Restructuring charges (EUR m.)

Operating income excl. restructuring charges (EUR m.)

Operating margin excl. restructuring charges (%)

Income before taxes (IBT) (EUR m.)

IBT excl. restructuring charges (EUR m.)

Net income (EUR m.)

Average selling price (EUR)

96.696.6

11.24411.244

-113-113-1%-1%

175175

6161

9292

-73-73

116116

20082008

-83-831%1%

22%22%

57.157.1

6,7886,788

-1018-1018

-15%-15%

164164

-854-854

-878-878

-836-836

119119

20092009

-1043-1043-13%-13%

15%15%

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2009 transformation update

€880 m OPEX savings to be fully realised during 2H 2010€880 m OPEX savings to be fully realised during 2H 2010

Total restructuring charges to be well within €500 millionTotal restructuring charges to be well within €500 million

Three quarters of the total OPEX savings realised by end of 2009Three quarters of the total OPEX savings realised by end of 2009

€339 m restructuring charges booked until the end of 2009€339 m restructuring charges booked until the end of 2009

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Anders RunevadExecutive vice presidentAnders Runevad

Executive vice presidentRikko

SakaguchiChief creation officer

Rikko

SakaguchiChief creation officer

Ulf LiljaChief financial officer

Ulf LiljaChief financial officer

Bert NordbergPresident

Bert NordbergPresident