Test Presentation - Ericsson · Title: Test Presentation Subject: Test Presentation Created Date:...
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1 Business update January 22, 2010
Transcript of Test Presentation - Ericsson · Title: Test Presentation Subject: Test Presentation Created Date:...
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Business updateJanuary 22, 2010
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Safe harbour
statement
This presentation contains forward looking statements. Such statements are based on our current expectations and are subject to certain risks and uncertainties that could negatively affect our business. Please read our financial results for a better understanding of these risks and uncertainties.
This presentation contains forward looking statements. Such statements are based on our current expectations and are subject to certain risks and uncertainties that could negatively affect our business. Please read our financial results for a better understanding of these risks and uncertainties.
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PresidentBert Nordberg
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Q409 highlights
Improved financial results reflects success of refreshed portfolioImproved financial results reflects success of refreshed portfolio
Announced first Android based phone; the XPERIA™
X10Announced first Android based phone; the XPERIA™
X10
Transformation programme bearing fruit and to continueTransformation programme bearing fruit and to continue
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Annual market growth
*Million units
1,120
387
500
780
980
620
1,190
407
Continued challenging market conditions in 2010 for Sony EricssonContinued challenging market conditions in 2010 for Sony Ericsson
1,095
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LaunchedLaunched
AnnouncedAnnounced
XPERIAXPERIA™™ X10X10 Sony EricssonSony EricssonElmElm™™
SatioSatio™™
Sony EricssonSony EricssonHazelHazel™™
AinoAino™™YariYari™™
Q4 phones
BRAVIABRAVIA®®
Phone U1Phone U1
S002S002
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Volume
(millionunits)
Net sales (million €)
Volume Net sales
ASP €122Gross margin 12%
ASP €122Gross margin 12%ASP €120
Gross margin 8%ASP €120
Gross margin 8%
ASP €114Gross margin 16%
ASP €114Gross margin 16% ASP €120
Gross margin 23%ASP €120
Gross margin 23%
Review of 2009 results
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2009 highlights -
GreenHeart™
EP300EP300
Sony EricssonSony Ericsson
ElmElmTMTM
Sony EricssonSony Ericsson
HazelHazelTMTM
NaiteNaite
C901 GreenHeartC901 GreenHeartTMTM
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2009 highlights –
Entertainment Unlimited
Unite the best entertainment experiences
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2009 highlights –
new UX platform
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MediascapeMediascape
Timescape™Timescape™
2009 highlights –
Mediascape and Timescape™
SMSEmail Twitter FacebookPhotos
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2009 transformation
During 2009, reduced global workforce by around 1700During 2009, reduced global workforce by around 1700
Net cash position €620 million by the end of 2009 bolstered by successful working capital management
Net cash position €620 million by the end of 2009 bolstered by successful working capital management
Reduced 2009 OPEX (excl. restructuring) by €590 millionReduced 2009 OPEX (excl. restructuring) by €590 million
Regional and development site consolidation increased efficiencyRegional and development site consolidation increased efficiency
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2010 -
the way forward
Focus on profitabilityFocus on profitability
Develop User Experience platform across high-end portfolioDevelop User Experience platform across high-end portfolio
Launch a transformed portfolio of mid-
to high-end phones delivering Communication Entertainment
Launch a transformed portfolio of mid-
to high-end phones delivering Communication Entertainment
Finalise transformation programmeFinalise transformation programme
Strong quality improvement programmeStrong quality improvement programme
Continued tight financial managementContinued tight financial management
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Sony Ericsson Vivaz
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Sony Ericsson will be present at this year’s Mobile World Congress taking place February 15-18, Barcelona, Spain.
Sony Ericsson will be present at this year’s Mobile World Congress taking place February 15-18, Barcelona, Spain.
Mobile World Congress 2010
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Chief Financial OfficerUlf Lilja
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Q4 2009 –
financial results20092009
Number of units shipped (million)
Q3Q3
Sales (EUR m.)
Gross margin (%)
Operating income (EUR m.)
Operating margin (%)
Restructuring charges (EUR m.)
Operating income excl. restructuring charges (EUR m.)
Operating margin excl. restructuring charges (%)
Income before taxes (IBT) (EUR m.)
IBT excl. restructuring charges (EUR m.)
Net income (EUR m.)
Average selling price (EUR)
24.2
1,6192,914
16%15%
-193-262
-261
114
-164-187
-198-133
-199
-191-133
129
-5% -12%
2
-12%
14.614.6
1,7501,750
23%23%
-181-181
-10%-10%
150150
-32-32
-2%-2%
-190-190
-40-40
-167-167
120120121
-9%
14.1
20082008
Q4Q4
20092009
Q4Q4
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FY 2009 –
financial results
Number of units shipped (million)
Sales (EUR m.)
Gross margin (%)
Operating income (EUR m.)
Operating margin (%)
Restructuring charges (EUR m.)
Operating income excl. restructuring charges (EUR m.)
Operating margin excl. restructuring charges (%)
Income before taxes (IBT) (EUR m.)
IBT excl. restructuring charges (EUR m.)
Net income (EUR m.)
Average selling price (EUR)
96.696.6
11.24411.244
-113-113-1%-1%
175175
6161
9292
-73-73
116116
20082008
-83-831%1%
22%22%
57.157.1
6,7886,788
-1018-1018
-15%-15%
164164
-854-854
-878-878
-836-836
119119
20092009
-1043-1043-13%-13%
15%15%
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2009 transformation update
€880 m OPEX savings to be fully realised during 2H 2010€880 m OPEX savings to be fully realised during 2H 2010
Total restructuring charges to be well within €500 millionTotal restructuring charges to be well within €500 million
Three quarters of the total OPEX savings realised by end of 2009Three quarters of the total OPEX savings realised by end of 2009
€339 m restructuring charges booked until the end of 2009€339 m restructuring charges booked until the end of 2009
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Anders RunevadExecutive vice presidentAnders Runevad
Executive vice presidentRikko
SakaguchiChief creation officer
Rikko
SakaguchiChief creation officer
Ulf LiljaChief financial officer
Ulf LiljaChief financial officer
Bert NordbergPresident
Bert NordbergPresident
