Localizing video caches for mobile operators in Indonesia

Presented by Ray @wisepacific.com

Contact : marketing@wisepacific.com

Telco : Trends to catch• Today we have an explosion of

video devices and services, from YouTube, through mobile video telephony to HD video-on-demand. YouTube is now approximately 10% of global Internet traffic, and in the UK the BBC's iPlayer service is now approximately 15% of all UK Internet traffic. Add in video related traffic from other P2P (peer to peer) services, and well over half the internet traffic today is video related.

Overview, Videos in telco operators environment

CDN players nominate this area.

Problem is that mobile operator or broadband operator cannot monetize or control the videos demand

Increasing traffic due to video but all it does is add on cost of infrastructure

The world data traffic is now a growing videonet, 23% of total by 2012

Internet gone video straining networks infrastructure

State the desired goal Define the goal in more detail

Mobile data users in indonesia

Total of about 3 million mobile data plans users in Indonesia to hit 5 millions within the next few years

Growth rate of between 80% to 300% among the top 5 players

Poor infrastructure is affecting the ability of operators to grow their revenues

A perfect storm and demand build up for a good video cache strategy to break out from here

Telkom Targets 83% Growth in Broadband Subscribers

State-owned PT Telekomunikasi Indonesia on Wednesday said it had targeted an increase of 83 percent in subscribers to Telkom Speedy, its broadband Internet service, to 2.2 million from 1.2 million last year.

Source : April 07,2010, JG

Old generation web caches ..

Old web caches solutions not scaling well due to in-line design of web caching.

Efficiency of cache is anything between 30% to max 50%

Lots of $$$ has been sunk into such designs yet not getting the desired performance

Alternative solution needed, a NG video solution

A next generation video solution is needed that fulfil the following

a. Higher efficiency of caching eg 90% of cache rate

b. Reduce latency to improve quality of viewingc. Out of band to improve efficiency of cache and

faster implementation timed. Save precious international bandwidth

Potential Alternatives – Next Generaion Video cache

Better quality of Experience meant chance to increase APRU

Recommendation

Next Generation Video (NGV) technology is currently already available

Indonesia operators should look at such alternative to retain subscribers and also path the way to monetize new mobile data plans to generate higher revenues

Q & A

Need more information drop me a note or email to ray@wisepacific.com