1

Technology’s Impact On The YMCA

@bryankorourke

It’s a new world. Are you ready for it ?

2

bryankorourke.comall content available here

Vast Subject

3Technology’s Impact on YMCA’s

4

FearUncertainty & Despair

5

OptimismInspiration & Hope

6

Perception

7

3

8

changing demography, consumers & communities

1

9

2globalization

10

3 rapidly advancingtechnology3technology

11

revolution

12

Strong Spirits, Minds, Bodies, Familes &

Communities

13

14

15

3

16

1 trends

17

2 innovation

183 where to ?

19

1 trends

technology

20

Ray Kurzweil

21ray kurzweil

22

Exponential NOT Linear

Technological Change

1,2,3,4,5,6.......2,4, 8,16, 256, 65536 ......

23

Masi Warrior

24

1997 - 1998

$999

25

fastest adoption everSeptember 20103rd largest consumer electronics catagory

26

6tech trends to watch

CLOUD COMPUTING 1

27

28

MOBILITY 2

29

AUGMENTED REALITYwhat’s next ?3

305 ERAS OF THE SOCIAL WEB

44

31

Gamification4

5

QUANTIFIED SELF32

@bryankorourke

485 Million Annual Shipments by 2018

6

33

digitization & augmentation

EXPERIENCE

34

MINDSET & EXECUTION

35people trends

36

41%Millennial | 10-32

17% Under 913% Gen X 33-45

21% Boomers 46-647% Over 65

@bryankorourke

Global Population

37@bryankorourke

38

@bryankorourke

Distrust

72%

39

Generation “Me”

89% Equivocate Brand to Ethnicity

40@bryankorourke

4 + Sources When Buying

51%

41

http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-in-2012/

Access The Internet Daily

84%

Traversing Demographics

Connected Consumers

42@bryankorourke

Using Devices

Mobile Moments

63% of females

and 73% of males

43

“Transforming Expectations Of and Interactions With All

Suppliers”

Radical Transformation

Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf

44

http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter25%Chameleon ConsumerErnst & Young 2012

45@bryankorourke Economics

89% Price#1 Factor

46

http://theregenerationroadmap.com/research/consumer-study/ Consume Less

66%

47

customer experience isgood or excellent

Experian Survey 2012

25%digital darwinism

Steven Van Belleghem

48@bryankorourke

The Power of the Modern

Consumerand the End of the Traditional

Advertiser

49

YOU AREcompeting for hearts

and minds

50@bryankorourke Children’s Health

Overall physical activity has dropped

by 20% in the U.K., 32% in the U.S. and

45% in China

51

YOU CANmake a bigger impactembracing new ways

52

2 InnovationNavigating Change

53

Of the ten leading vacuum tube companies, none participated in the transistor revolution.

disruptionDarwin

54

digital darwinism:

55

when society & technologyevolve faster than we can

adapt....

56

57

58 Economics

Trends Require New Ways

59

Supply

“the era of the humanization of

business. "

60

Demand

61

GET IT FREENEW PARADIGM

62

GET IT FREEA New World Of Philanthropy

63

The Organization As A Platform

@RachelSterne

64

Jennifer Pahlka@pahlkadot

65

3 where to now ?

Daniel Boorstin“The greatest obstacle to

discovery is not ignorance, it is the illusion of

knowledge.”

66

67Peter Diamandis

68

Change Or Die

Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com

9 Things Leaders & Brands Must Do To Avoid Extinction &

Flourish69

January 2012

GET THIS FOR FREE !

Things You Should Consider Doing - If

You Aren’t Already ;)

70

6

I. LEADERSHIP | ACCEPT THINGS ARE REALLY CHANGING

Bryan K. O’Rourke, CEO Integerus

Relying On A Glorious Past & Defending The Status Quo Won’t

Get You There.

71

II. Identify And ENABLE EVANGELISTS

Bryan K. O’Rourke, CEO Integerus 9 Keys To Building A Social Fitness Business

Organizations Need HERO’S To Reject The Status Quo & Usher In The New. You Need More People From

OUTSIDE With Different Views .

72

III. Generate & Share Valuable INFORMATION

BUILD TRUSTTeach, Inform, Share, BE REAL.

YOU ARE IN THE PUBLISHING

BUSINESS NOW.73 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

IV. Adopt SOCIAL ENTERPRISE PLATFORM | MOSOLO

The Enterprise Platform Is Your

Future.74

Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

OpENbe

V. Involve ALL Stakeholders

75 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

Collaborate With SUPPLIERS, EMPLOYEES, Shareholders,

Customers, & Communities. Really LISTEN To All Who Will Share & Let Them Help You Create The Future.

VI. Align With Partners That Share The New Mindset

76 Bryan K. O’Rourke, CEO Integerus

Culture Eats Strategy For Breakfast. Its The End Of Business As Usual.

77

“The best way to predict the futureis to create it “ - Peter Drucker

78Perception

"What is essential is invisible to the eye."

content available @

bryankorourke.com

@bryankorourke

Bryan K. O’Rourke

79

Thank You

80

Technology’s Impact AYP Chapter 15 Event

Star Trac Show Room April 2013@bryankorourke