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Athletic Business 2013 - Technology's Approaching Impact on the Fitness Industry
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Technology's Approaching Impact on the
Fitness Industry
Ted VickeyPresident – FitWell
ACE Senior Consultant – Emerging Technology and Innovation
This seminar was created for the live learning environment of the Athletic Business Conference and ExpoTed Vickey has no financial interest/arrangement that would be considered a conflict of interest
@tedvickey#FOT
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Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY
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I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
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In some countries, there
are more mobiles than
people
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4.8 BILLION 4.2 BILLION
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We keep our cell phones within arms
reach91% of the time
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http://www.targetinternet.com/getting-the-most-from-your-facebook-and-twitter-profiles/
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Why Technology and Why Now?
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We need to work smarter, not harder
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We need to work smarter, not harder
Today Monthly Dues: $49 1980: $40
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Behold: the world's 10 fattest countries
Japan, 3
Norway, 11Sweden, 12
Brazil, 17
England, 24
Australia, 27
Chile, 30
Mexico, 33
USA, 45
0
5
10
15
20
25
30
35
40
45
50
1985 1990 1995 2000 2005 2010
Perce
ntag
e of a
dult o
besit
y (>3
0% BM
I)
“Globesity”
Data from WHO, 2011
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Around the world today…
Data from WHO, 2011
1 in 3 adults overweight
1 in 10 adults obese
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1. Turn on mobile fitness app
Workout Time!
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2. Complete physical activity
WalkingRunningBikingHikingSwimmingLiftingSleeping
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3. Save workout
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Duration: 184 days
Total tweets: 2,841,121
English Only: 1,974,396
Unique users: 112,259
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#Endomondo users by Language
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1,971,425 • Tweets
165,767
(March 21 – October 21, 2011)
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Geo location of #endomondo users
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> God: 12Heaven: 5
Devil: 2Hell: 18
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$hit: 46Crap: 22Damn: 40F%#&: 51Bitch: 1Ass: 34Fat Ass: 1
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1739
391
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Survey Question:
What percent of the time when you exercise do you use a mobile fitness app?
69% of all users more than 80% of the time
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Time Period Analysis
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VirtualChangeWellness
TechnologyMobileSocial
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1. Virtual health and fitness alternatives will surge
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2. Fitness centers NEED to change their business models
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3. Increase in “wellness” promotion
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4. Those that embrace technology will grow their business
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5. Think mobile first
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6. Embrace social media
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2013 - Should we use Social Media?2014 - Can we do Social Media better?
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Why Technology and Fitness?
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Dec 20119k
Jul 201213k
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Diffusion of Innovation Rogers (1962)
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Technology for health must be:
1. Affordable2. Holistic3. Approachable
4. Automatic5. Sharable6. Persuasive
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www.amSTATZ.com
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www.lolofit.com
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www.rockmyrun.com
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www.square.com
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www.endomondo.com
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www.fitwall.com
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www.mybasis.com
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www.fitbit.com
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www.jawbone.com/up
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www.mealsnap.com
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www.gainfitness.com
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www.getHealthapp.com
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www.zombiesrungame.com
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www.withings.com
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www.micoach.adidas.com
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www.hundredpushups.com
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www.gympact.com
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www.healthvault.com
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www.mynetdiary.com
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www.fooducate.com
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www.dietbet.com
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What you learned:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fitness technology trends
4. Fitness technology you can use TODAY
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Ted Vickey@tedvickey
www.linkedin.com/in/tedvickey