Technology's Impact On The YMCA
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Technology’s Impact On The YMCA
@bryankorourke
It’s a new world. Are you ready for it ?
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bryankorourke.comall content available here
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Vast Subject
3Technology’s Impact on YMCA’s
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FearUncertainty & Despair
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OptimismInspiration & Hope
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Perception
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changing demography, consumers & communities
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2globalization
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3 rapidly advancingtechnology3technology
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revolution
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Strong Spirits, Minds, Bodies, Familes &
Communities
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3
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1 trends
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2 innovation
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183 where to ?
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1 trends
technology
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Ray Kurzweil
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21ray kurzweil
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Exponential NOT Linear
Technological Change
1,2,3,4,5,6.......2,4, 8,16, 256, 65536 ......
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Masi Warrior
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1997 - 1998
$999
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fastest adoption everSeptember 20103rd largest consumer electronics catagory
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6tech trends to watch
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CLOUD COMPUTING 1
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MOBILITY 2
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AUGMENTED REALITYwhat’s next ?3
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305 ERAS OF THE SOCIAL WEB
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Gamification4
5
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QUANTIFIED SELF32
@bryankorourke
485 Million Annual Shipments by 2018
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digitization & augmentation
EXPERIENCE
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MINDSET & EXECUTION
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35people trends
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41%Millennial | 10-32
17% Under 913% Gen X 33-45
21% Boomers 46-647% Over 65
@bryankorourke
Global Population
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37@bryankorourke
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@bryankorourke
Distrust
72%
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Generation “Me”
89% Equivocate Brand to Ethnicity
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40@bryankorourke
4 + Sources When Buying
51%
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http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-in-2012/
Access The Internet Daily
84%
Traversing Demographics
Connected Consumers
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42@bryankorourke
Using Devices
Mobile Moments
63% of females
and 73% of males
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“Transforming Expectations Of and Interactions With All
Suppliers”
Radical Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter25%Chameleon ConsumerErnst & Young 2012
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45@bryankorourke Economics
89% Price#1 Factor
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http://theregenerationroadmap.com/research/consumer-study/ Consume Less
66%
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customer experience isgood or excellent
Experian Survey 2012
25%digital darwinism
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Steven Van Belleghem
48@bryankorourke
The Power of the Modern
Consumerand the End of the Traditional
Advertiser
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YOU AREcompeting for hearts
and minds
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50@bryankorourke Children’s Health
Overall physical activity has dropped
by 20% in the U.K., 32% in the U.S. and
45% in China
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YOU CANmake a bigger impactembracing new ways
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2 InnovationNavigating Change
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Of the ten leading vacuum tube companies, none participated in the transistor revolution.
disruptionDarwin
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digital darwinism:
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when society & technologyevolve faster than we can
adapt....
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58 Economics
Trends Require New Ways
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Supply
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“the era of the humanization of
business. "
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Demand
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GET IT FREENEW PARADIGM
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GET IT FREEA New World Of Philanthropy
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The Organization As A Platform
@RachelSterne
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Jennifer Pahlka@pahlkadot
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3 where to now ?
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Daniel Boorstin“The greatest obstacle to
discovery is not ignorance, it is the illusion of
knowledge.”
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67Peter Diamandis
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Change Or Die
Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com
9 Things Leaders & Brands Must Do To Avoid Extinction &
Flourish69
January 2012
GET THIS FOR FREE !
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Things You Should Consider Doing - If
You Aren’t Already ;)
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I. LEADERSHIP | ACCEPT THINGS ARE REALLY CHANGING
Bryan K. O’Rourke, CEO Integerus
Relying On A Glorious Past & Defending The Status Quo Won’t
Get You There.
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II. Identify And ENABLE EVANGELISTS
Bryan K. O’Rourke, CEO Integerus 9 Keys To Building A Social Fitness Business
Organizations Need HERO’S To Reject The Status Quo & Usher In The New. You Need More People From
OUTSIDE With Different Views .
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III. Generate & Share Valuable INFORMATION
BUILD TRUSTTeach, Inform, Share, BE REAL.
YOU ARE IN THE PUBLISHING
BUSINESS NOW.73 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
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IV. Adopt SOCIAL ENTERPRISE PLATFORM | MOSOLO
The Enterprise Platform Is Your
Future.74
Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
OpENbe
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V. Involve ALL Stakeholders
75 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
Collaborate With SUPPLIERS, EMPLOYEES, Shareholders,
Customers, & Communities. Really LISTEN To All Who Will Share & Let Them Help You Create The Future.
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VI. Align With Partners That Share The New Mindset
76 Bryan K. O’Rourke, CEO Integerus
Culture Eats Strategy For Breakfast. Its The End Of Business As Usual.
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“The best way to predict the futureis to create it “ - Peter Drucker
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78Perception
"What is essential is invisible to the eye."
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content available @
bryankorourke.com
@bryankorourke
Bryan K. O’Rourke
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Thank You
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Technology’s Impact AYP Chapter 15 Event
Star Trac Show Room April 2013@bryankorourke