Tbex 2012 Costa Brava How to Organize Blogger Trips

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Tbex 2012 Costa Brava How to Organize Blogger Trips featuring, @joantxo

Transcript of Tbex 2012 Costa Brava How to Organize Blogger Trips

How to Organize

Blogger Trips@joantxo

@joantxo

5

Display

7

http://www.newmediatrendwatch.com/statistics

Traditional equation

DMO

Trade

Mediaearn

buy

tourist

market+ =

But is this THE new equation ?

DMO

Blogger¿tourist

market?+ =

Audience

“Times and conditions change

so rapidly that we must keep

our aim constantly focused on

the future.” Walt Disney

think tank

travel