TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
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Transcript of TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
Clearing OutBlogging Clutter
Focusing on What Matters Most
Larissa MilneChangesInLongitude.com
• Travel Blogger (with my husband)• 5 Years of Nomadic Travel
• Newspaper/Online columnists
• Book authors
. . .experienced in Entrepreneurship Ran 2 Life Science Startups
Teach Entrepreneurship at
Your blog has evolved . . . . . .You should evolve as well . . . . . .And so should your business
Too much to do? . . .
. . . Or doing too much??
Affiliate Marketin
gTravel Blog
Sponsored Posts Analytic
sPodcastSocial Media
Video
Channel
Product ReviewsOnline
StoreHotel
Reviews
Content,
Content,
Content
Clean out
the Clutter!
Step 1: Cleaning House• Audience fit• Impact• Time• Happy factor• Outsourcing
Be Brutal!
“We no longer do hotel reviews. It was not what our readers wanted. Easier to pay for the room if it's not adding anything to our site,” . . . Dalene Heck, Hecktic Travels
“We used to get bogged down with Google Analytics, but it became too obsessive and took too much time.” . . . Bret Love, Green Global Travel
“We stopped worrying about posting content in real time. It’s much better than just putting out content for content’s sake,”. . . Betsy Wuebker, Passing Thru
Changes in Longitude??
. . . Trimmed down social media channels
Step 2: New Initiatives• Fit• Goals• Time commitment • Duration• Define Success
Define Success: Be Specific!
Grow blog traffic Increase page views by 500/month
Improve engagement
Make more on affiliates
Minimum of 10 comments/postEarn $100/month on XYZ hotel link
Example: Pinterest Traffic
• Good reader fit• Offset Google search• 3-5 hours/week • 6 months• 25% of Google referral
Example: Pinterest Traffic
December January February March April May
4.2
9.1
13.4
23.221.6
46
Pinterest Traffic(as a % of Google Traffic)
1. Evaluate current activities2. Clear out the clutter3. Assess new opportunities 4. Set SPECIFIC OBJECTIVES
Clear Out the Clutter Focus on what matters
most Be MORE effective!
