How to Get a Reporter to CallGrowing your blog with media interviews

• Evelyn Kanter

• www.ecoXplorer.com

• www.NYContheCheap.com

• www.EvelynKanter.com

How to Get a Reporter to Call

How to Get a Reporter to Call• Traditional or Legacy Media =

• Newspapers

• Magazines

• Radio

• TV

How to Get a Reporter to Call

• Networking =

• Conferences like TBEX, BlogHer

• Restaurant and hotel openings

• Chamber of Commerce meetings

How to Get a Reporter to Call• Networking Tip =

• Seek out traditional reporters and broadcasters

and work your way up the food chain

How to Get a Reporter to Call• Use resources reporters use =

• HARO (Help a Reporter Out)

• A quote that has challenged or

inspired you and why

• Tips on finding the balance between

working at home and raising family

How to Get a Reporter to Call• Use resources reporters use =

• Media Kitty

• Mediabistro Revolving Door

• Tripitini

How to Get a Reporter to Call

• Tip: fam vs. press trip =

• Fams are for travel agents, freeloaders

• Press trips are for working bloggers, writers,

photographers, videographers, podcasters

How to Get a Reporter to Call

• Erin Bender, travelwithbender.com

• Notify your local print & broadcast media, ask if they are open to contributions

• Hashtag up a storm

• Watch the PVs roll in and get more work

How to Get a Reporter to Call

• Diana Lambdin Meyer, mojotraveler.com

• Write articles for local tourist board

• Be sure your bio and blog link appear on posts

• Watch the PVs roll in, and get more work

How to Get a Reporter to Call

• Linda DuVal, pikespeakonthecheap.com

• Contact local radio station

• Do weekly what’s new, what’s on sale feature

• Watch the PVs roll in, and get more work

How to Get a Reporter to Call

• Sara Broers, walkingtours.com

• Start a local weekly or monthly breakfast club

• Invite local bloggers and business owners

• Contact local radio station, newspaper

• Watch the PVs roll in and get more work

How to Get a Reporter to Call

Tip from AP Travel Editor Beth Harpaz:

• Don’t make it difficult for important influencers

• Be sure there’s contact info on your blog, reviews on Yelp or TripAdvisor, so a journalist can find you.

How to Get a Reporter to Call

• Extend your horizons =

• Airline in-flight magazines

• Local and regional publications + broadcasters

• Industry publications

• Valerie Rogers, Oregon wine expert

How to Get a Reporter to Call

When to contact a reporter:

• Find out their deadline and avoid it

• Take advantage of weekends, holidays

• Know how far in advance articles or interviews are planned

How to Get a Reporter to CallHow to contact a reporter:

• Snail mail

• Email

• Text

• Social media

How to Get a Reporter to CallWhat to do when you get the call:

• YES! What time and where?

• Get there early

• Stand up

• Smile

• Be brief

How to Get a Reporter to CallTip:

• Cut the time of a broadcast interview in half and plan accordingly

• Don’t waste time with

unnecessary thank yous

How to Get a Reporter to CallTip:

• It’s not about the questions, it’s about the answers

• Prepare for what you

want to be asked and what

you want to avoid

How to Get a Reporter to CallTip:

• Know what you want to say and say it

• Prepare three must-say

points and focus on them

• Think about what the

audience wants to know

How to Get a Reporter to CallTip:

• Sorry, I tuned in late.

• What’s your name?

• What’s the name of your

blog, podcast, e-book or

mobile app?

How to Get a Reporter to CallWhat to wear:

• Keep it simple

• Bright, solid colors

• No bouncy earrings

• Jacket to hide microphone

• Hair away from face

How to Get a Reporter to CallWhat men should wear:

• Keep it simple

• Flesh-toned or pastel shirts

• Simple tie patterns

• Long-sleeved shirts to

hide tattoos

• No bouncy earrings

How to Get a Reporter to CallWhich camera to look into:

• Forget the camera.

• Look at the interviewer.

• Relax and enjoy yourself

• See the PVs roll in, get

called back, get more work

How to Get a Reporter to CallGrowing your blog with media interviews

• Evelyn Kanter

• evelyn@EvelynKanter.com

• evelyn@ecoXplorer.com

• evelyn@NYContheCheap.com