Target audience

Name of resource

Research findings Webpage link/book number Print screens

Film edge article on bond - Skyfall

Research carried out into the actress Berenice Marlohe in

order to find out about how she feels about portraying her character known as Money

penny along with her thoughts about how the audience will

react.

http://www.filmedge.net/bond23/articles/111411_money.htm

Film modern guide to movies

Discussions with the lead bond girls played by Berenice

Marlohe and Sam Mendes talking about how they play

their characters and bring their roles to life.

http://www.totalfilm.com/news/berenice-marlohe-and-naomie-harris-

talk-being-bond-girls-in-new-videoblogs-for-skyfall-watch-now

Universal exports

Found out the different types of product placement that have been

shown in the film Quantum of Solace to help promote their

campaigns

http://www.universalexports.net/Movies/quantumofsolace-productplacement.shtml

Coca cola 007 target market

How coca cola manages to capture the interests of a range of different age groups in order

to interest them in the upcoming 007 movie

http://deutch4macys.blogspot.co.uk/2011/02/continuation-to-chapter-4-

target-market.html

James Bond Phenomenon

How much of a worldwide success the James Bond series

has become to people along with the work which has

become inspired by James Bond

Pages 92-93