RESEARCH: TARGET

AUDIENCE

Questionnaire

Q1) what age range do you fall under?

Age 10 an

d below

11-15years

16-20years

21-25years

26-30years 30+

0

2

4

6

8

10

12

Out of the 20 individuals that were given the questionnaire, 50% were shown to be between the ages of 16-20 years old. The age with the lowest number was Age 10 and below and 30+. This means that I should focus mainly on the 16-20year olds

Q2) What is your gender?

male female0

2

4

6

8

10

12

My audience are a mixture of both males and females. The ratio of male to females is equal which gives me a more fair range of answers when looking at the survey.

Q4) How do you prefer mucical news to be presented to you?

Magazine Television Radio All of the above

Other0

2

4

6

8

10

12

14

The most preferred presentation of musical news and information is via magazine. This confirms that target audience would be pleased with a magazine and that they would be able to influence the decisions I make with the magazine.

Q4) How often do you usually purchase or read music magazines?

everyday once a week

once a month

once a year

other0

4

8

12

16

The majority of people are shown to buy music magazines at least once a month. However 2 people have stated ‘other’ and with that they claim that they purchase magazines at random times. This indicates that my magazine should be a monthly release.

Q5) At what price would you usually buy a music magazine at?

£2.00 or less

£3.00-£5.00

£6.00- £10.00

£11.00 or more

02468

1012

The most popular price range for a music magazine is from £3.00-£5.00. Also quite a few people preferred music magazines slightly under this price. This indicates to me that the magazine front cover should indicate a clear price which is relatively inexpensive

Q6) Do you prefer your music magazines to consist of news about local music or worldwide/mainstream music?

048

12

The results show that the people prefer for the magazine to have a mixture of international and local musical affairs. This suggests that I should in cooperate this into my magazine.

Q7) what genre of music do you prefer to read about?

rockhip hop r&bpopclassicalgrimeafrobeatsdubstepsother

When looking at the result s the most popular genres of music magazines are Hip-Hop and R&B. This suggests to me that I should in cooperate an R&B and hip hop magazine to make my magazine as they are quite similar. However I realised that the majority of the people that picked hip hop are young males, whereas the people who selected R&B were mostly women. This means that I showed represent the conventions of the genres to suit their popular gender.

Q8) what attracts you the most about music magazines?

The front cover as a wholeThe type of font and stylesColour SchemeImagesHeadlinesArtistsOther

The results show that artists and celebrities are the most effective methods that producers use to attract its audience. This points out to me that I should consider all of the stated features above but I should put emphases on the celebrity that can be used depending on the user target.

Q9) Do you prefer urban/street/hip hop styled magazines to others

yesno

The fact that a vast majority of the people asked prefer a more urban style of magazine suggests that they believe that they can relate to this more. I can include this value when designing my magazine.