Research: Target Audience

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    05-Aug-2015
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1. RESEARCH: TARGET AUDIENCE 2. Questionnaire Target Audience Questionnaire Q1) what age range do you fall under? Age 10 and below 11-15 16-2021-2526-3031+Q2) what is your gender? Male FemaleQ3) How do you prefer musical news and updates to be presented to you? Magazine Television Radio All of the Above Other (please specify)____________________________________________________Q4) How often do you usually purchase or read music magazines? Everyday Once a Week Once a Month Once a Year Never Other (if other please specify)_____________________________________________________Q5) At what price would you usually buy a music magazine at? 2.00 or less 3.00-5.00 6.00- 10.00 11.00 or moreQ6) Do you prefer your music magazines to consist of news about local music or worldwide/mainstream music? Local MusicInternational/Mainstream MusicMixture of bothQ7) what genre of music do you prefer to read about? Rock Hip Hop R&B Pop Classical Grime Dub step/House Afro-beats Other (please specify)____________________________________________________ _____Q8) what attracts you the most about music magazines? The front cover as a whole The type of font and styles Colour Scheme Images Headlines Artists Other (please specify)____________________________________________________ _______Q9) Do you prefer urban styled magazines to others Yes No 3. Q2) What is your gender?Q1) what age range do you fall under? 12 101088664Q4) How do you prefer mucical news to be presented to you?1242 014 12 10 8 6 4 2 02 0 maleOut of the 20 individuals that were given the questionnaire, 50% were shown to be between the ages of 16-20 years old. The age with the lowest number was Age 10 and below and 30+. This means that I should focus mainly on the 1620year olds Q4) How often do you usually purchase or read music magazines? 15 10 5 0femaleMy audience are a mixture of both males and females. The ratio of male to females is equal which gives me a more fair range of answers when looking at the survey.Q5) At what price would you usually buy a music magazine at? 15 10 50 2.00 or lessThe majority of people are shown to buy music magazines at least once a month. However 2 people have stated other and with that they claim that they purchase magazines at random times. This indicates that my magazine should be a monthly release.3.00- 6.005.00 10.0011.00 or moreThe most popular price range for a music magazine is from 3.00-5.00. Also quite a few people preferred music magazines slightly under this price. This indicates to me that the magazine front cover should indicate a clear price which is relatively inexpensiveThe most preferred presentation of musical news and information is via magazine. This confirms that target audience would be pleased with a magazine and that they would be able to influence the decisions I make with the magazine. Q6) Do you prefer your music magazines to consist of news about local music or worldwide/mainstream music? 14 12 10 8 6 4 2 0Local Music International/Mainstream Music Mixture of bothThe results show that the people prefer for the magazine to have a mixture of international and local musical affairs. This suggests that I should in cooperate this into my magazine. 4. Q7) what genre of music do you prefer to read about?Q8) what attracts you the most about music magazines? The front cover as a wholerock hip hopThe type of font and stylesr&b popColour Schemeclassical Imagesgrime afrobeatsHeadlinesdubsteps otherWhen looking at the result s the most popular genres of music magazines are Hip-Hop and R&B. This suggests to me that I should in cooperate an R&B and hip hop magazine to make my magazine as they are quite similar. However I realised that the majority of the people that picked hip hop are young males, whereas the people who selected R&B were mostly women. This means that I showed represent the conventions of the genres to suit their popular gender.The results show that artists and celebrities are the most effective methods that producers use to attract its audience. This points out to me that I should consider all of the stated features above but I should put emphases on the celebrity that can be used depending on the user target.Q9) Do you prefer urban/street/hip hop styled magazines to othersyes noThe fact that a vast majority of the people asked prefer a more urban style of magazine suggests that they believe that they can relate to this more. I can include this value when designing my magazine.