Target audience research
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Transcript of Target audience research
Target audience
Name of resource
Research findings Webpage link/book number Print screens
Film edge article on bond - Skyfall
Research carried out into the actress Berenice Marlohe in
order to find out about how she feels about portraying her character known as Money
penny along with her thoughts about how the audience will
react.
http://www.filmedge.net/bond23/articles/111411_money.htm
Film modern guide to movies
Discussions with the lead bond girls played by Berenice
Marlohe and Sam Mendes talking about how they play
their characters and bring their roles to life.
http://www.totalfilm.com/news/berenice-marlohe-and-naomie-harris-
talk-being-bond-girls-in-new-videoblogs-for-skyfall-watch-now
Universal exports
Found out the different types of product placement that have been
shown in the film Quantum of Solace to help promote their
campaigns
http://www.universalexports.net/Movies/quantumofsolace-productplacement.shtml
Coca cola 007 target market
How coca cola manages to capture the interests of a range of different age groups in order
to interest them in the upcoming 007 movie
http://deutch4macys.blogspot.co.uk/2011/02/continuation-to-chapter-4-
target-market.html
James Bond Phenomenon
How much of a worldwide success the James Bond series
has become to people along with the work which has
become inspired by James Bond
Pages 92-93