Taking New Talent to Market

MUUSE - A Platform for Talent

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Sasha NassarArab Spring

Collection

Winner of MUUSE X Graduate Fashion Week

Developing products with MUUSE

Copenhagen, London and Paris fashion weekGlobal B-B sales

Production placed at global supplier network

Global PR pushGlobal B-C sales through MUUSE.com

1. Why we do this

2. Learnings about Co-creation

95% OF NEW DESIGNERS FAIL WHEN THEY TRY

TO LAUNCH A LABEL

Running a successful label has become too complex for new

designers

DESIGN COLLECTION

MAKE SAMPLES

TAKE ORDERS

MANAGE PRODUCTION

DELIVERTAKE

PAYMENTPR &

MARKETING

Online marketplaces specialized for independent

designers are opening fast.

DESIGN COLLECTION

MAKE SAMPLES

TAKE ORDERS

MANAGE PRODUCTION

DELIVERTAKE

PAYMENTPR &

MARKETING

Many shops are doing fine. Most designers are not. Very few become successful

brands.

Maker in 17th

century

Maker in 21st

century

DESIGN COLLECTION

MAKE SAMPLES

TAKE ORDERS

MANAGE PRODUCTION

DELIVERTAKE

PAYMENTPR &

MARKETING

Maker in 17th

century

Maker in 21st

century

DESIGN COLLECTION

MAKE SAMPLES

TAKE ORDERS

MANAGE PRODUCTION

DELIVERTAKE

PAYMENTPR &

MARKETING

MUUSE is a Business-in-a-Box for designers, where we take the risk and the

designer gets a royalty on sales

The Journeyand what we learned along the way

The idea started as a marketplace

The idea started as a marketplace

Then it was an online platform for Fashion Designers

Our community was very international from the beginning because of our

designers

We sold tailor-made dresses – starting at €3.000

Sometimes we got difficult orders

We introduced Ready-to-Wear using a pre-order business model

And we made small Ready-to-Wear runs that we sold from own stock.

MUUSE March 201440.000 FACEBOOK FANS125.000 NEWSLETTER SUBSCRIBERS 89.000 UNIQUE VISITORS /MONTH

Then we threw out the 2mDKK platform we built and changed to Shopify like a

regular webshop.

And started selling the vast majority through B-B

LEARNINGS ABOUT CO-CREATION

Co-creation is TransformativeBut end the end you might end up looking more like the

incumbents than you think

Marketplace Platform Fashion Brand

Co-creation is a Tool – not a Goal

Taking New Talent to Market

Co-creation is Our Competitive Edge

Q&A