Taking Stock Seriously: Equity-Market Performance, Government
Taking Products to Market
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Transcript of Taking Products to Market
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Presented by
Richard Campos
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
What will you be famous for?
Innovative products and services?
Excellent Customer Service?
Innovative thinking?
The person with the longest list of patent registrations?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Stages of Product to Market:
The Idea Marketing
Funding
Product Launch
Contracts
Intellectual Property
DesignModel
Test
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
Is anybody making it?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
Is anybody making it?
What problem does it solve?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Idea
Ask Yourself:
What’s unique about what you have?
Is anybody making it?
What problem does it solve?
Is it practical?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Intellectual Property (IP)
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
IP
Do you have:
Ownership of the idea?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
IP
Do you have:
Ownership of the idea?
Non Disclosure Agreements?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
IP
Do you have:
Ownership of the idea?
Non Disclosure Agreements?
Patent/Design/Trade Marks filed?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
The Design
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Design
Sketch
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Design
Sketch
Conceptual design
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Design
Sketch
Conceptual design
Engineering drawings
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
Rapid Application Development
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
Rapid Application Development
Prototype
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Model
Rapid Application Development
Prototype
Demonstration
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
Realistic expectations
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
Realistic expectations
Understandable outputs
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Test
Sensible schedule
Realistic expectations
Understandable outputs
Complexity
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
How will customers find the product?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
How will customers find the product?
What are the benefits/What’s in for me?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Marketing
Who will make it?
Who will buy it?
How much to make/sell?
How will customers find the product?
What are the benefits/What’s in for me?
Do you have a strategy?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
Is the IP clearly owned by the owner/inventor?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
Is the IP clearly owned by the owner/inventor?
Are the sales projections clearly understood?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Funding
Is the IP clearly owned by the owner/inventor?
Are the sales projections clearly understood?
What are the means of achieving those sales?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
Prospective customers aware?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
Prospective customers aware?
Risk assessment complete?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Product Launch
Is:Market research complete?
Product development complete?
Manufacturer secured?
Logistics agreed?
Documentation produced?
Prospective customers aware?
Risk assessment complete?
The worst possible scenario planned for?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Contracts
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Contracts
Have you:Legally written T&C’s?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Contracts
Have you:Legally written T&C’s?
Agreed and signed all contracts?
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
One last thought
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
RCbusiness support Limited
4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club
Taking Products to Market
Any Questions?