Competitor Analysis

Syed Ibrahim I & Prathesh Joseph JLIBA, Chennai.

Online Matrimonial market

• The marriage industry in India is estimated to be Rs.10 billion.

• 50% of online members live in metros.• Expected revenue- $63 million.• Main online matrimony players– Bharat Matrimony– Shaadi– Jeevansathi– Simply marry

Our Competitors

Company profiles

Shaadi.com• it is ranked 546 in the world (among the 30 million

domains)• estimated worth $4,361,316USD.• Shaadi.com has 52% seo score.

Date Registered: 30-Jul-1996

Site Age: 15 years and 9 monthsPageviews per User: 6.07

Average Time on Site:

04:10

Contd…

Jeevansathi.com• it is ranked3,283 in the world (among the 30

million domains)

Site Age: 13 years and 5 monthsPageviews per User: 9.7

Average Time on Site:

08:13

Our Brand

BharatMatrimony.com• it is ranked 4,447 in the world (among the 30 million

domains)• Bharatmatrimony.com has 22% seo score.

Site Age: 12 years and 5 monthsPageviews per User: 1.66

Average Time on Site:

01:38

Search Percent: 2.2%

Bounce: 69%

Website Traffic

Shaadi.com’s Regional Traffic Ranks• India- 27• Australia- 457• United Kingdom- 667• Canada- 774• United States- 1,524

Contd….Daily Pageviews: 0.0134 (estimated)

Alexa Rank: 546 visit alexa

Alexa Reach: 0.23% (Percent of global Internet users)

Alexa BackLinks: 3,034

Bounce: 56.3%

Jeevansathi.com’s Regional Traffic Ranks• India- 194• United Arab Emirates- 1,819• Pakistan- 10,840• United States- 34,918• China- 50,071

Contd…

Daily Pageviews: 0.00326 (estimated)

Alexa Rank: 3,283 visit alexa

Alexa Reach: 0.0352% (Percent of global Internet users)

Alexa BackLinks: 2,312

Bounce: 28.6%

Bharatmatrimony.com’s Regional Traffic Ranks• India- 302• Qatar- 741• Sri Lanka- 1,090• Singapore- 2,988• Australia- 7,340

Contd…

Daily Pageviews: 0.000638 (estimated)

Alexa Rank: 4,447 visit alexa

Alexa Reach: 0.0405% (Percent of global Internet users)

Alexa BackLinks: 1,572

Shaadi.com Demographics

Jeevansathi.com demographics

Bharatmatrimony.com Demographics

Comparison with Bharat Matrimony.com

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Comparing adsBharatmatrimony.com Shaadi.com

Target Youths, Parents Youths

Underlying value To find a partner with traditional and modern values

To find the right partner

Execution Family based adsEndorsing movies, telecasted in TV during family based serials

Fun based ads.Animated ads.

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