Post on 16-May-2015
description
Students & Social Media
Current Uses and Emerging Practices
Ryan Hodgson, University of TexasEric Hodgson, University of Iowa Foundation
August 2, 2011 :: San Antonio, Texas
About Us
Some Statistics
Sources: 1. Noel-Levitz, 2011 E-Expectations Report, https://
www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report 2. Affinity, American Life Study, 2011,
http://www.affinityresearch.net/americanmagazinestudy.html3. Pew, Internet and American Life Project, 2011,
http://pewinternet.org/Reports/2011/Smartphones.aspx
• 80% of college-bound students say they use Facebook– 63% log in at least once per day– 9% of college-bound students have Twitter
accounts
• 54% of Millenials own a smartphone– 25% of smartphone owners say they go online
using their phone, rather than with a computer.
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Our Social Media Stages
Awareness Engagement Connection
Current State
• Following friends, not organizations–Must stay in their stream– Push to web
• Like routine and predictability – Tech comfortable, not tech savvy
• Serious communication channel– They ask a question, you answer as
quickly as possible
Future State of Social Media
• Strength of mobile
• Aggregated content
What’s Next?Some rights reserved by martinjetpack
Source: Hubspot, Google+ Attracts 30 Million Users in Three Weeks, 07//22/2011, http://blog.hubspot.com/blog/tabid/6307/bid/20589/Google-Attracts-20-Million-Users-in-3-Weeks-Infographic.aspx
Your Role
• Track click-through activity
• Monitor channels
• Continually test
• Watch your students
Questions?
Eric HodgsonUniversity of Iowa Foundationeric-hodgson@uiowa.edu@ehodgso
Ryan HodgsonUniversity of Texasryanhodgson@gmail.com @ryanhodgson