Students and Social Media: Current Uses and Emerging Practices
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Students & Social Media Current Uses and Emerging Practices Ryan Hodgson, University of Texas Eric Hodgson, University of Iowa Foundation August 2, 2011 :: San Antonio, Texas
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As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages from the college or university. Find out firsthand what works and what is on the horizon. During this session, we will cover how Facebook is working for students, as well as how mobile devices and location- based tools will work for student communication.
Transcript of Students and Social Media: Current Uses and Emerging Practices
Students & Social Media
Current Uses and Emerging Practices
Ryan Hodgson, University of TexasEric Hodgson, University of Iowa Foundation
August 2, 2011 :: San Antonio, Texas
About Us
Some Statistics
Sources: 1. Noel-Levitz, 2011 E-Expectations Report, https://
www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report 2. Affinity, American Life Study, 2011,
http://www.affinityresearch.net/americanmagazinestudy.html3. Pew, Internet and American Life Project, 2011,
http://pewinternet.org/Reports/2011/Smartphones.aspx
• 80% of college-bound students say they use Facebook– 63% log in at least once per day– 9% of college-bound students have Twitter
accounts
• 54% of Millenials own a smartphone– 25% of smartphone owners say they go online
using their phone, rather than with a computer.
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Our Social Media Stages
Awareness Engagement Connection
Current State
• Following friends, not organizations–Must stay in their stream– Push to web
• Like routine and predictability – Tech comfortable, not tech savvy
• Serious communication channel– They ask a question, you answer as
quickly as possible
Future State of Social Media
• Strength of mobile
• Aggregated content
What’s Next?Some rights reserved by martinjetpack
Source: Hubspot, Google+ Attracts 30 Million Users in Three Weeks, 07//22/2011, http://blog.hubspot.com/blog/tabid/6307/bid/20589/Google-Attracts-20-Million-Users-in-3-Weeks-Infographic.aspx
Your Role
• Track click-through activity
• Monitor channels
• Continually test
• Watch your students
Questions?
Eric HodgsonUniversity of Iowa [email protected]@ehodgso
Ryan HodgsonUniversity of [email protected] @ryanhodgson
