Digital Marketing & Ecommerce: Emerging Trends and Practices
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Transcript of Digital Marketing & Ecommerce: Emerging Trends and Practices
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BY SARTHAK KALUCHA
DigitalMarketing
&E-commerceEmerging Trends & Practices
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Internet contributes 1.6% to India’s GDP, expected to go up
to 5.6% by 2020
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Search E-commerce MarketingTrends
1 2 3Social
Marketing
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E-commerce Trends
1
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474%Growth in shopping
queries
in India from 2010 to 2012
Source:
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Close to
30%of internet users will
transact online in 2015
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Pick your niche. Get online..
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2Searc
hMarketing
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Inbound Traffic With..
ContentMarketing
Organic Search(SEO)
Paid Search(PPC)
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PPC Marketing
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AudioPodcasts/Music
VisualPictures/Video
WrittenBlogs/Ebooks
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SocialMedia
3
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5 LakhUnique viewers
a day onYouTube
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Facebook – 1 billion+ users
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Measure Social Media ROI
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ConclusionDevelop a digital media & marketing
strategy across the business
Performance review: Get ideas, feedback; track data analytics; Refine & change
Invest in core areas – website content & conversions, search, social and email.