james.finn@o2.com or @finnstr

Thursday, 23 August 12

STARTUP or fall overCase Studies in Failure

Thursday, 23 August 12

CALL ANYONE ON FB IN ONE CLICKLaunch / Learn / Iterate - how not to do it...

Thursday, 23 August 12

ANATOMY OF A BAD FAIL

• Write a 3000 page high level description...(we didn’t do this)

• Get a committee to review and give feedback

• Ask opinions of your friends and family before you have something to show

Thursday, 23 August 12

ANATOMY OF A GOOD FAILFailing fast and iterating violently to get to something...

Fail Fail Fail

Thursday, 23 August 12

500K DOWNLOADS / 6 WEEKSSocial Call 2.0? - take what you learn and make it work

Share&photos&for&free&&

Share&your&loca0on&&for&free&

Free&calls&to&anybody&that&has&

TU&Me&

Free&texts&to&anybody&&that&has&TU&Me&

Send&voice&messages&for&free&

Thursday, 23 August 12

FAILING IS COOLLots of people have done it and its global...

Beethoven - His music teacher once told him that he was a hopeless composer.

Steven Spielberg - This household name dropped out of high school and applied to attend film school three times but was unsuccessful due to his C grade average

Thomas Edison - As a boy he was told by his teacher that he was too stupid to learn anything

Charles Darwin - His father told him he would amount to nothing and would be a disgrace to himself and his family

Soichiro Honda - The founder of Honda was turned down for an engineering job by Toyota after World War Two.

Henry Ford - The Ford Motor Co was Henry Ford’s third business, the first two didn’t work out.

Walt Disney - He was fired by the editor of a newspaper for lacking in ideas

Thursday, 23 August 12

EXPLORING APP CONCEPTIONOne method to help you on the journey...

Thursday, 23 August 12

LOOK AT THE LEADER & COPY THEIR APPROACH*Apple builds amazing products...how do they do it?

*They don’t get it right the first always time either

Thursday, 23 August 12

THEY DO WITH THE A.D.S.*

• Whats an ADS? Its an Application Definition Statement

• The goal of an ADS is to define in the simplest possible terms what we want our app to be.

• An ADS usually looks like this:

"Whats special about my app" "What does it do" "Who is it for"

*Learned from Paul Burford @pburford

http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.html

Thursday, 23 August 12

APPLE PHOTOS APPAn easy to use photo sharing application for casual iPhone users

Special Who its for...What it does....

Thursday, 23 August 12

MOBILE MIMAn secure photo viewing application for doctors to

review medical images

Special Who its for...

What it does....

Thursday, 23 August 12

BUBBLE LEVEL APPAn fun & accurate level application for casual iPhone users

Special Who its for...What it does....

Thursday, 23 August 12

HOW TO BUILD AN APP...First figure out your ADS: Application Definition Statement

Thursday, 23 August 12

WHATS YOUR ADS?

"Whats special about my app"

"What does it do"

"Who is it for"

Thursday, 23 August 12

NOW WHAT?Now you got it then you gotta use it.

Thursday, 23 August 12

USE THE ADS AS A FILTERGet the list of all of the features everyone ones wants then run

it through the filter of the ADSThursday, 23 August 12

LAUNCH THE MVPMinimum Viable Product

Thursday, 23 August 12

ADD FEATURES FROM LISTOnce you have the MVP live then you can start to prioritize the

nice to haves

Version 1 will disprove most of your assumptions. Example from Hiyalife and Hiya moments. What you think your MVP is may not actually be your MVP

Thursday, 23 August 12

Only difference between a successful entrepreneur and a failure is the failure gave up.

Its easy to give up.

Thursday, 23 August 12