Social Media Marketing

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Who are you people?

John Cashman

President - Digital Firefly Marketing

Founded August 2011

(we just had our first birthday!)

What do we do?

Logo Design

Marketing Strategy

Website Design

Website Build

SEO, PPC, Email and Social MediaMe on vacation!

Who do we work with?

Consumer Financial Protection Bureau

(who is using social media to fill jobs in their agency)

©2012 DIGITAL FIREFLY MARKETING LLC

What is this?

©2012 DIGITAL FIREFLY MARKETING LLC

And this?

©2012 DIGITAL FIREFLY MARKETING LLC

And finally...

©2012 DIGITAL FIREFLY MARKETING LLC

We Live in a Changing World

• The Internet is big and getting bigger

• People are more connected

• People always carry computers (or Smart

Phones or iPads

75% of U.S. Residents are online

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One - third of U.S Consumer spend more than 3 hours online every day

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Everyone has a smartphone• 46% of U.S. Adults have a Smartphone (Internet enabled)• 88% of the U.S. Adults has a mobile phone• More than half are Smartphones

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Everyone is social - 2/3 of U.S. Internet Users Use Social Media

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People spend 3x more time on social media and blogs

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93% of U.S. Internet Users are on Facebook

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1 out of every 8 minutes online is spent on Facebook

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Why is social media essential in disasters?

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Why is this so important?

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Social Media is WICKED Fast

Information travels very fast on social media.

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Social Media is WICKED Local

Localization of news can deliver news to municipalities and allow agencies to collect information quickly

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Social Media is WICKED Accessible

Every tweet is public as well as some Facebook. You can listen for any keyword or topic tag you want.

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Social Media is WICKED Credible

Verification by Facebook and Twitter have helped ensure the message is deemed credible

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How does this help?

• Allows for fast dissemination of news and emergency alerts to devices people have on their person

• Allows for hyper local news and alerts to get people information in their own area.

• Allows for people to send in information so agencies are better informed and can react properly

• Allows for agencies to listen to the crowd and zero in on problem areas quickly.

• Allows agencies to give information that is believable

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Problem areas....

• People expect Tweets and posts. Over posting and tweeting is expected. Under posting and tweeting is not.

• People expect a response for tweets, FB messages, etc. You must have someone manning the post during a disaster

• You must Listen and triage information to people who can act.

• Only ONE account per agency, otherwise its too confusing• Information will be believed on first glance but must

materialize. If the National Guard is coming...they better show up.

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How do we get there for Sandy?Part 2

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Social Media Tactics

Build an audience for the main account on Facebook and Twitter to spread news easily and have them report back to you.

Use software to listen to social media

Train employees in social media to listen and engage

Set up triage procedures prior to the emergency

Get buy in from the top so you can react quickly

©2012 DIGITAL FIREFLY MARKETING LLC

Questions and Answers...