Socialfresh Goal Focused

Goal FocusedSocial Analytics

Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com

Monday, April 5, 2010

www.BlueSkyFactory.com

The corporate plug:

If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how.

blueskyfactory.com/sofreshpdx

Slides available Monday atblog.blueskyfactory.com

Save a tree.Do not print this unless you really need to.

FAIR WARNING

decide on a goal firstthen measure to it

Qualified leadsMonday, April 5, 2010

RETURNon

INVESTMENTMonday, April 5, 2010

$Monday, April 5, 2010

$1.00Monday, April 5, 2010

$?Monday, April 5, 2010

Profitability

2 thingsI hate

RETURNon

INVESTMENTMonday, April 5, 2010

Income / 2080= hourly rate

$40,000 / year =$19.23 / hour

RETURNMonday, April 5, 2010

KPIKey

PerformanceIndicators

How many qualified leads is your social

media work creating?

period of time

$100/hourMonday, April 5, 2010

5 hours/wkMonday, April 5, 2010

$2,500Monday, April 5, 2010

retain 75%Monday, April 5, 2010

close 80%Monday, April 5, 2010

$1,500$100 x num hours

What is a qualified lead worth to you?

www.Google.com/analyticsMonday, April 5, 2010

The problem with most analytics

VisitsUnique visitorsTime on page

ReferrerInfluenceAttention

FriendsFans

FollowersTraffic source

KeywordsSearch queries

RetweetsBounce rate

VisitsUnique visitorsTime on page

ReferrerInfluenceAttention

FriendsFans

FollowersTraffic source

KeywordsSearch queries

RetweetsBounce rate

DIAGNOSTICS

Apply to anything

ALWAYS apply to an ad spend!

http://bit.ly/urlbuilderMonday, April 5, 2010

Photo Credit: Stephen D9

The BIGGEST Secret

You get what you pay for.

Review

Qualified leads

Pay for what you want.

www.blueskyfactory.comwww.christopherspenn.com

@blueskyfactory@cspenn

Socialfresh Goal Focused

Business

Transcript of Socialfresh Goal Focused

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