Socialfresh Goal Focused
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Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010
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Transcript of Socialfresh Goal Focused
Goal FocusedSocial Analytics
Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com
Monday, April 5, 2010
www.BlueSkyFactory.com
The corporate plug:
If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how.
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blueskyfactory.com/sofreshpdx
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Slides available Monday atblog.blueskyfactory.com
Save a tree.Do not print this unless you really need to.
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FAIR WARNING
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decide on a goal firstthen measure to it
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Qualified leadsMonday, April 5, 2010
RETURNon
INVESTMENTMonday, April 5, 2010
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$
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$Monday, April 5, 2010
$1.00Monday, April 5, 2010
$?Monday, April 5, 2010
Profitability
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2 thingsI hate
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ROI
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RETURNon
INVESTMENTMonday, April 5, 2010
INVESTMENTMonday, April 5, 2010
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Income / 2080= hourly rate
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$40,000 / year =$19.23 / hour
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RETURNMonday, April 5, 2010
KPIKey
PerformanceIndicators
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How many qualified leads is your social
media work creating?
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period of time
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$100/hourMonday, April 5, 2010
5 hours/wkMonday, April 5, 2010
$2,500Monday, April 5, 2010
retain 75%Monday, April 5, 2010
$1,875Monday, April 5, 2010
close 80%Monday, April 5, 2010
$1,500Monday, April 5, 2010
$1,500$100 x num hours
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What is a qualified lead worth to you?
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The problem with most analytics
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VisitsUnique visitorsTime on page
ReferrerInfluenceAttention
FriendsFans
FollowersTraffic source
KeywordsSearch queries
RetweetsBounce rate
Monday, April 5, 2010
VisitsUnique visitorsTime on page
ReferrerInfluenceAttention
FriendsFans
FollowersTraffic source
KeywordsSearch queries
RetweetsBounce rate
DIAGNOSTICS
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Apply to anything
ALWAYS apply to an ad spend!
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Photo Credit: Stephen D9
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The BIGGEST Secret
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You get what you pay for.
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Review
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Qualified leads
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Pay for what you want.
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www.blueskyfactory.comwww.christopherspenn.com
@blueskyfactory@cspenn
Monday, April 5, 2010
