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@iPatttHi ! My name is Patchara and i blog about Website Business
and Social Media.
Tuesday, January 18, 2011
Hi ! My name is Patchara and i blog about Website Business
and Social Media.
ผมเอง
Tuesday, January 18, 2011
TiGERiDEA
Tuesday, January 18, 2011
TiGERiDEATuesday, January 18, 2011
Social MediaCreating the Goodness
มาอีกแล้วรึ !
Tuesday, January 18, 2011
1.Preparebeth’s blog
Tuesday, January 18, 2011
BenefitsSM in your ORGANIZATION
CRM
Efficiency,KM, etc.
Promote
Tuesday, January 18, 2011
free website from WordPress
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Blog, flickr, share option
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
flickr
Tuesday, January 18, 2011
ไม่จําเป็นเสมอไปที่เราจะต้องมีเว็บ
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Boutique Hotel
Tuesday, January 18, 2011
Location Based Social Media
Tuesday, January 18, 2011
Case TiGERiDEA
ที่นี่ใช้ twitter track งาน และผู้บริหารสั่งงานผ่านมือถือ เห็นทุกคนในและนอก
บริษัท
Tuesday, January 18, 2011
Case รัฐวิสาหกิจKM in action
Tuesday, January 18, 2011
Case รัฐวิสาหกิจKM in action
Tuesday, January 18, 2011
Case รัฐวิสาหกิจWordPress intranet
Everyone khows each other and comments
Tuesday, January 18, 2011
SM in your ORGANIZATION
คุณต้องการทําให้องค์กรของคุณโปร่งใสแน่หรือเปล่า
Tuesday, January 18, 2011
SM in your ORGANIZATION
Tuesday, January 18, 2011
Social media Control tools
Tuesday, January 18, 2011
Successful Social Media Damage Control
Whiteboard War Room Analysis: Nestle’ vs Greenpeace
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
ก่อนจบ
Social Media
PerspectiveTuesday, January 18, 2011
ก่อนจบ
Social Media
Leadership
Tuesday, January 18, 2011
ก่อนจบ
Social Media
Old Mindset
Tuesday, January 18, 2011
ก่อนจบ
Social Media
Open Mindset
Tuesday, January 18, 2011
ก่อนจบ
Social Media
ONLINE ASSET
Tuesday, January 18, 2011
Karen McGrane+1 (917) 887-8149
WELCOME!
Tuesday, January 18, 2011
40Conversation Prism from Brian SolisTuesday, January 18, 2011
41Tuesday, January 18, 2011
42Tuesday, January 18, 2011
43Tuesday, January 18, 2011
44Tuesday, January 18, 2011
45Tuesday, January 18, 2011
46Tuesday, January 18, 2011
46
what about
the art?
Tuesday, January 18, 2011
47Tuesday, January 18, 2011
48Tuesday, January 18, 2011
49
when do we see the art?
Tuesday, January 18, 2011
Tuesday, January 18, 2011
Tuesday, January 18, 2011
51Tuesday, January 18, 2011
52
WHERE IS THE ART?
Tuesday, January 18, 2011
53Tuesday, January 18, 2011
54Tuesday, January 18, 2011
55Tuesday, January 18, 2011
55
LOL
Tuesday, January 18, 2011
56Tuesday, January 18, 2011
57Tuesday, January 18, 2011
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YOU WOULDN’T BUILDA GALLERY THIS WAY.
Tuesday, January 18, 2011
WHY WOULD YOU BUILD A WEBSITE THIS WAY?
59Tuesday, January 18, 2011
60
TWO BIG PROBLEMS
Tuesday, January 18, 2011
“Organizations invest tremendous resources on developing the framework for a great user experience — fabulous design, robust content management infrastructure.Yet when it comes to the content itself, there's often a gap.The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, and inappropriate.
61
— RAHEL BAILIE”Tuesday, January 18, 2011
We pretty much know what we want to
say.
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Our marketing team is handling the content.
Kristina Halvorson, Brain Traffic
Copywriting just isn’t
that big of a deal.
We can figure the content out later.
We already have most of the content.
Tuesday, January 18, 2011
Tuesday, January 18, 2011
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1.11 Features Detail 4 of 9
Codename Logo About Us Sign UpBrowse Our Sites Login SupportFeatures
Feature NameDuis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.
Find out more about:Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad.
Tuesday, January 18, 2011
65Melissa Rach, Brain TrafficTuesday, January 18, 2011
65Melissa Rach, Brain Traffic
Here be dragons
Tuesday, January 18, 2011
65Melissa Rach, Brain Traffic
Here be dragons
Tuesday, January 18, 2011
CONTENT IS KING!LONG LIVE THE KING!
Tuesday, January 18, 2011
OUR TIME TOGETHERWhat’s Content Strategy?Why Content Strategy?How Does One Do Content Strategy?
Exercise 1: Product StrategyExercise 2: Content PlanningExercise 3: Content AuditExercise 4: Content Modeling
67Tuesday, January 18, 2011
WHAT WE TALK ABOUT WHEN WE TALK ABOUT CONTENT
Tuesday, January 18, 2011
69Tuesday, January 18, 2011
70Tuesday, January 18, 2011
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73Tuesday, January 18, 2011
“ Content Strategy plans for the creation, publication, and governance of useful, usable content.Content strategy helps you understand not only what content needs to be created and published, but why.
74
— KRISTINA HALVORSON”Tuesday, January 18, 2011
75
CONTENT STRATEGY AT EBAY
Keri MajalaTuesday, January 18, 2011
WHY CONTENT STRATEGY?WHY NOW?
Tuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT2. EVERYONE’S A PUBLISHER3. ACTION, NOT AWARENESS
77Tuesday, January 18, 2011
78http://www.flickr.com/photos/carlaarena/3188139819/Tuesday, January 18, 2011
79http://www.getittogetherinc.net/images/storage%20before.JPGTuesday, January 18, 2011
79
DON’T LET THIS BE THE
http://www.getittogetherinc.net/images/storage%20before.JPGTuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT2. EVERYONE’S A PUBLISHER3. ACTION, NOT AWARENESS
80Tuesday, January 18, 2011
“ All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years. Customers are more accepting of content from “non-media” sites and the barriers to publishing are now non-existent.
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— JOE PULIZZI
”Tuesday, January 18, 2011
82
CONSIDER THE MASTHEAD
Publishers and Content Strategy from Jeffrey MacIntyre
WritersCopy editorsArt directors Production staffVarious editors Managing editorEditor in chiefAd salesThe Publisher
Tuesday, January 18, 2011
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CONSIDER THE MASTHEAD
Publishers and Content Strategy from Jeffrey MacIntyre
WritersCopy editorsArt directors Production staffVarious editors Managing editorEditor in chiefAd salesThe Publisher
Publishing is complex.
Tuesday, January 18, 2011
1. CONTENT (MIS)MANAGEMENT2. EVERYONE’S A PUBLISHER3. ACTION, NOT AWARENESS
83Tuesday, January 18, 2011
“ The essence of the Web is action. We go to the Web because we have a task; there is something we need to do; there is a problem we need to solve. What helps us do? What helps us act?
84
— GERRY MCGOVERN”Tuesday, January 18, 2011
THE ANSWER TO “WHY?” IS AN ACTION
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— LORELEI BROWN
Tuesday, January 18, 2011
We plan to create a series of
educational articles.
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Our goal is to be seen as a resource.
Kristina Halvorson, Brain Traffic
We should have a blog.
We want to build awareness.
Tuesday, January 18, 2011
HOW DO THEY DO IT?
Tuesday, January 18, 2011
“ Content strategy is a repeatable system that defines the entire editorial content development process for a website development project.
88
— RICHARD SHEFFIELD”Tuesday, January 18, 2011
89Tuesday, January 18, 2011
89
What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)
WhyHowWhereWhenWho
What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)
does anyone care?
does this provide business value?WhyHowWhereWhenWho
What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)
does anyone care?
does this provide business value?
are we doing to deliver the message?
should we say it? (Tone of voice…)
WhyHowWhereWhenWho
What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)
does anyone care?
does this provide business value?
are we doing to deliver the message?
should we say it? (Tone of voice…)
will we get the content?
can we syndicate the content? (Feeds, social media…)
WhyHowWhereWhenWho
What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)
does anyone care?
does this provide business value?
are we doing to deliver the message?
should we say it? (Tone of voice…)
will we get the content?
can we syndicate the content? (Feeds, social media…)
will this be published?
will it need to be updated?
WhyHowWhereWhenWho
What
Tuesday, January 18, 2011
89
topics are we going to cover?
formats are we going to use? (Blogs, video, charts…)
does anyone care?
does this provide business value?
are we doing to deliver the message?
should we say it? (Tone of voice…)
will we get the content?
can we syndicate the content? (Feeds, social media…)
will this be published?
will it need to be updated?
is responsible for this content?
will maintain it over time?
WhyHowWhereWhenWho
What
Tuesday, January 18, 2011
90Tuesday, January 18, 2011
90
• What are my business objectives?• What do my users want to do?• What does my brand stand for?
Product Strategy
Tuesday, January 18, 2011
90
• What are my business objectives?• What do my users want to do?• What does my brand stand for?
Design StrategyProduct Strategy
• How will users interact with it?• How will it be structured?• What will it look like?
Tuesday, January 18, 2011
90
• What are my business objectives?• What do my users want to do?• What does my brand stand for?
Design Strategy
Technology Strategy
Product Strategy
• How will we build it?• Who will maintain it?
• How will users interact with it?• How will it be structured?• What will it look like?
Tuesday, January 18, 2011
90
• What are my business objectives?• What do my users want to do?• What does my brand stand for?
Design Strategy Content Strategy
Technology Strategy
Product Strategy
• How will we build it?• Who will maintain it?
• How will users interact with it?• How will it be structured?• What will it look like?
• What do we want to say?• Where will we get the content?• Who will maintain it?
Tuesday, January 18, 2011
91Tuesday, January 18, 2011
“ Build a better mousetrap, and the world will beat a path to your door.
92
— RALPH WALDO EMERSON
”Tuesday, January 18, 2011
“ Build a better mousetrap, and the world will beat a path to your door.
92
— RALPH WALDO EMERSON
”you’re still going to have to develop a content strategy, if you want anybody to actually buy it.
Tuesday, January 18, 2011
93
WHERE IS YOUR CONTENT?
Tuesday, January 18, 2011
PARTING THOUGHTS
Tuesday, January 18, 2011
IT’S NOT ABOUT ADDING A NEW SHINY OBJECT.IT’S ABOUT DECIDING WHAT YOU WANT TO SAY, AND WHY.
Tuesday, January 18, 2011
THINK ACTION, NOT AWARENESS.
Tuesday, January 18, 2011
CONTENT STRATEGY IS TOO COMPLEX TO BE SOMEBODY’S “SOMETIMES JOB”
Tuesday, January 18, 2011
YOU, OR SOMEONE YOU LOVE, MIGHT ALREADY BE DOING CONTENT STRATEGY
Tuesday, January 18, 2011
Karen McGrane+1 (917) 887-8149
THANKS!
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Patrick ByersPodCamp SeattleJune 21, 2008
Using Social Media to Create Social Good
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
We live on planet earth
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
We live on planet earth
We want to do the right thing
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
We live on planet earth
We want to do the right thing
We trust people like us
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Thatʼs why social responsibility is so important now.
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Thatʼs why social responsibility is so important now.
And social networking is a potent tool to gain trust.
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Freerice.com – 9 months
About 500,000
37,397,673,050 grains of rice
Fed 700,000 people, including 27,000 Myanmar refugees
Eradicating famine video
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Causes
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Causes – One year stats
12 million users
80,ooo causes
About 20,000 funded
$2.5 M given
Daily users Facebook 60k
MySpace 25k
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Total number donations 35,348 13,363
“Charity badges” created 1,810 672
Avg. donation amount $24.50 $25.07
Highest # donations in one day 5,408 2,837
Highest # donation in one week 19,545 8,891
Nonprofits/projects that received donations
481 125
http://www.parade.com/givingchallenge
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
change everything
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
more
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Image: Katherine Frey, Washington Post
Tuesday, January 18, 2011
| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008
Tuesday, January 18, 2011
Tuesday, January 18, 2011
นักข่าวภาคสนาม, สื่อภาคพลเมือง, อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ
รายงานข่าวผ่าน #thaiflood
Tuesday, January 18, 2011
Tuesday, January 18, 2011
www.thaiflood.comTuesday, January 18, 2011
ThaiFlood Help CenterTuesday, January 18, 2011
Tuesday, January 18, 2011
Google Crisis response mapTuesday, January 18, 2011
Tuesday, January 18, 2011
แนวหน้าอาสาสมัครกู้ภัยร่วมด้วยช่วยกัน
FrontLine sms
Hotlines1111ฯลฯ
News
Twitter Forums
InfoCenter
Gathering / Filtering
GovCenter
HelpCenter
Fundraising / Donation Administration
ICT
V 1.1 @iwhale 24/10/2553Tuesday, January 18, 2011
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Tuesday, January 18, 2011
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@iPatttThank you !
Tuesday, January 18, 2011