Social media technique and Social Activism

@iPatttHi ! My name is Patchara and i blog about Website Business

and Social Media.

Tuesday, January 18, 2011

Hi ! My name is Patchara and i blog about Website Business

and Social Media.

ผมเอง


TiGERiDEA


TiGERiDEATuesday, January 18, 2011

Social MediaCreating the Goodness

มาอีกแล้วรึ !


1.Preparebeth’s blog


BenefitsSM in your ORGANIZATION

CRM

Efficiency,KM, etc.

Promote


free website from WordPress


Blog, flickr, share option


facebook


flickr


ไม่จําเป็นเสมอไปที่เราจะต้องมีเว็บ


Boutique Hotel


Location Based Social Media


Case TiGERiDEA

ที่นี่ใช้ twitter track งาน และผู้บริหารสั่งงานผ่านมือถือ เห็นทุกคนในและนอก

บริษัท


Case รัฐวิสาหกิจKM in action


Case รัฐวิสาหกิจWordPress intranet

Everyone khows each other and comments


SM in your ORGANIZATION

คุณต้องการทําให้องค์กรของคุณโปร่งใสแน่หรือเปล่า


SM in your ORGANIZATION


Social media Control tools


Successful Social Media Damage Control

Whiteboard War Room Analysis: Nestle’ vs Greenpeace


ก่อนจบ

Social Media

PerspectiveTuesday, January 18, 2011

ก่อนจบ

Social Media

Leadership


ก่อนจบ

Social Media

Old Mindset


ก่อนจบ

Social Media

Open Mindset


ก่อนจบ

Social Media

ONLINE ASSET


Karen McGrane+1 (917) 887-8149

WELCOME!


40Conversation Prism from Brian SolisTuesday, January 18, 2011

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

41Tuesday, January 18, 2011

46

what about

the art?


49

when do we see the art?


52

WHERE IS THE ART?


55

LOL


58

YOU WOULDN’T BUILDA GALLERY THIS WAY.


WHY WOULD YOU BUILD A WEBSITE THIS WAY?


60

TWO BIG PROBLEMS


“Organizations invest tremendous resources on developing the framework for a great user experience — fabulous design, robust content management infrastructure.Yet when it comes to the content itself, there's often a gap.The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, and inappropriate.

61

— RAHEL BAILIE”Tuesday, January 18, 2011

We pretty much know what we want to

say.

62

Our marketing team is handling the content.

Kristina Halvorson, Brain Traffic

Copywriting just isn’t

that big of a deal.

We can figure the content out later.

We already have most of the content.


64

1.11 Features Detail 4 of 9

Codename Logo About Us Sign UpBrowse Our Sites Login SupportFeatures

Feature NameDuis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.

Find out more about:Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad.





65Melissa Rach, Brain TrafficTuesday, January 18, 2011

65Melissa Rach, Brain Traffic

Here be dragons


CONTENT IS KING!LONG LIVE THE KING!


OUR TIME TOGETHERWhat’s Content Strategy?Why Content Strategy?How Does One Do Content Strategy?

Exercise 1: Product StrategyExercise 2: Content PlanningExercise 3: Content AuditExercise 4: Content Modeling


WHAT WE TALK ABOUT WHEN WE TALK ABOUT CONTENT


“ Content Strategy plans for the creation, publication, and governance of useful, usable content.Content strategy helps you understand not only what content needs to be created and published, but why.

74

— KRISTINA HALVORSON”Tuesday, January 18, 2011

75

CONTENT STRATEGY AT EBAY

Keri MajalaTuesday, January 18, 2011

WHY CONTENT STRATEGY?WHY NOW?


1. CONTENT (MIS)MANAGEMENT2. EVERYONE’S A PUBLISHER3. ACTION, NOT AWARENESS


78http://www.flickr.com/photos/carlaarena/3188139819/Tuesday, January 18, 2011

79http://www.getittogetherinc.net/images/storage%20before.JPGTuesday, January 18, 2011

79

DON’T LET THIS BE THE

http://www.getittogetherinc.net/images/storage%20before.JPGTuesday, January 18, 2011

“ All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years. Customers are more accepting of content from “non-media” sites and the barriers to publishing are now non-existent.

81

— JOE PULIZZI

”Tuesday, January 18, 2011

82

CONSIDER THE MASTHEAD

Publishers and Content Strategy from Jeffrey MacIntyre

WritersCopy editorsArt directors Production staffVarious editors Managing editorEditor in chiefAd salesThe Publisher


82

CONSIDER THE MASTHEAD

Publishers and Content Strategy from Jeffrey MacIntyre

WritersCopy editorsArt directors Production staffVarious editors Managing editorEditor in chiefAd salesThe Publisher

Publishing is complex.


“ The essence of the Web is action. We go to the Web because we have a task; there is something we need to do; there is a problem we need to solve. What helps us do? What helps us act?

84

— GERRY MCGOVERN”Tuesday, January 18, 2011

THE ANSWER TO “WHY?” IS AN ACTION

85

— LORELEI BROWN


We plan to create a series of

educational articles.

86

Our goal is to be seen as a resource.

Kristina Halvorson, Brain Traffic

We should have a blog.

We want to build awareness.


HOW DO THEY DO IT?


“ Content strategy is a repeatable system that defines the entire editorial content development process for a website development project.

88

— RICHARD SHEFFIELD”Tuesday, January 18, 2011

89

What


89

topics are we going to cover?

formats are we going to use? (Blogs, video, charts…)What


89


formats are we going to use? (Blogs, video, charts…)

WhyHowWhereWhenWho

What


89



does anyone care?

does this provide business value?WhyHowWhereWhenWho

What


89



does anyone care?

does this provide business value?

are we doing to deliver the message?

should we say it? (Tone of voice…)

WhyHowWhereWhenWho

What


89



does anyone care?




will we get the content?

can we syndicate the content? (Feeds, social media…)

WhyHowWhereWhenWho

What


89



does anyone care?






will this be published?

will it need to be updated?

WhyHowWhereWhenWho

What


89



does anyone care?






will this be published?

will it need to be updated?

is responsible for this content?

will maintain it over time?

WhyHowWhereWhenWho

What


90

• What are my business objectives?• What do my users want to do?• What does my brand stand for?

Product Strategy


90


Design StrategyProduct Strategy

• How will users interact with it?• How will it be structured?• What will it look like?


90


Design Strategy

Technology Strategy

Product Strategy

• How will we build it?• Who will maintain it?



90


Design Strategy Content Strategy

Technology Strategy

Product Strategy

• How will we build it?• Who will maintain it?


• What do we want to say?• Where will we get the content?• Who will maintain it?


“ Build a better mousetrap, and the world will beat a path to your door.

92

— RALPH WALDO EMERSON

”Tuesday, January 18, 2011

“ Build a better mousetrap, and the world will beat a path to your door.

92

— RALPH WALDO EMERSON

”you’re still going to have to develop a content strategy, if you want anybody to actually buy it.


93

WHERE IS YOUR CONTENT?


PARTING THOUGHTS


IT’S NOT ABOUT ADDING A NEW SHINY OBJECT.IT’S ABOUT DECIDING WHAT YOU WANT TO SAY, AND WHY.


THINK ACTION, NOT AWARENESS.


CONTENT STRATEGY IS TOO COMPLEX TO BE SOMEBODY’S “SOMETIMES JOB”


YOU, OR SOMEONE YOU LOVE, MIGHT ALREADY BE DOING CONTENT STRATEGY


Karen McGrane+1 (917) 887-8149

THANKS!


| Using Social Media to Create Social Good – PodCamp Seattle | June 21, 2008

Patrick ByersPodCamp SeattleJune 21, 2008

Using Social Media to Create Social Good



We live on planet earth




We want to do the right thing




We want to do the right thing

We trust people like us



Thatʼs why social responsibility is so important now.



Thatʼs why social responsibility is so important now.

And social networking is a potent tool to gain trust.




http://responsiblemarketing.com/blog/?p=293



Freerice.com – 9 months

About 500,000

37,397,673,050 grains of rice

Fed 700,000 people, including 27,000 Myanmar refugees

Eradicating famine video


http://youtube.com/watch?v=GuAShsaRkg8

http://youtube.com/watch?v=GuAShsaRkg8


Causes



Causes – One year stats

12 million users

80,ooo causes

About 20,000 funded

$2.5 M given

Daily users Facebook 60k

MySpace 25k



Total number donations 35,348 13,363

“Charity badges” created 1,810 672

Avg. donation amount $24.50 $25.07

Highest # donations in one day 5,408 2,837

Highest # donation in one week 19,545 8,891

Nonprofits/projects that received donations

481 125

http://www.parade.com/givingchallenge





change everything



more






http://www.utterz.com/~u-NTA5Mzk1OQ/utt.php

http://www.utterz.com/~u-NTA5Mzk1OQ/utt.php


Image: Katherine Frey, Washington Post


นักข่าวภาคสนาม, สื่อภาคพลเมือง, อาสาสมัครในพื้นที่, ผู้ใช้โทรศัทพ์มือถือ

รายงานข่าวผ่าน #thaiflood


www.thaiflood.comTuesday, January 18, 2011

ThaiFlood Help CenterTuesday, January 18, 2011

Google Crisis response mapTuesday, January 18, 2011

แนวหน้าอาสาสมัครกู้ภัยร่วมด้วยช่วยกัน

FrontLine sms

Hotlines1111ฯลฯ

News

Twitter Forums

InfoCenter

Gathering / Filtering

GovCenter

HelpCenter

Fundraising / Donation Administration

ICT

V 1.1 @iwhale 24/10/2553Tuesday, January 18, 2011

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@iPatttThank you !


Social media technique and Social Activism

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Transcript of Social media technique and Social Activism