Post on 21-Jun-2015
description
Social Media &Physical Therapy
@mpascoeMike Pascoe, PhD
June 15, 2011
Twitter &Physical Therapy
@mpascoeMike Pascoe, PhD
Media
“Media is an instrument for communication, like a newspaper or radio.”
Media
Sender ReceiverInformation/Data
Wendy Maynard
Mass Media
Sender Receiver
Receiver
Receiver
Wendy Maynard
Information/Data
Participant
Participant
Participant
Information/DataInform
ation
/Data
Information/Data
Wendy Maynard
Social Media
Social Media
Clinic
TherapistStudent
Patient
Information/DataInform
ation
/Data
Information/Data
Wendy Maynard
In other words, social media is...
...a fancy way to describe the bazillion conversations people are having
24/7Wendy Maynard
online
What do Americans do ?online
34%
3%3%3%3% 4% 4%
4%
8%
10%
23%
Nielsen, Aug 2010
Social media
Games
Other
What do Americans do ?online
Platforms of Traditional Media
Platforms of Social Media
?
Talking with PT friends about social media & twitter at Regis University.
How big?
200
1 BillionTweets sent per week
How powerful?
May 25, 2011
June 3, 2011
562,0003,682,4962,073,669
616,129 152,958 53,809
2,251,0904,213,854
13,606,005Followers
June 3, 2011
Nature (469) 286-7, 2011
0
1.0
2.0
3.0
4.0
Control Twitter
Semester GPA
0
1.5
3.0
4.5
6.0
Control Twitter
Engagement Score Difference
Tweeting students had better grades, more engaged
PT Examples
ExerciseScienceConference
PhysicalTherapy Conference
#manip11
Who tweets in PT ?
#physicaltherapy
Clinic
TherapistStudent
Patient
Information/DataInform
ation
/Data
Information/Data