Social Media & Physical Therapy

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Social Media & Physical Therapy @mpascoe Mike Pascoe, PhD June 15, 2011

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Social Media &Physical Therapy

@mpascoeMike Pascoe, PhD

June 15, 2011

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Twitter &Physical Therapy

@mpascoeMike Pascoe, PhD

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Media

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“Media is an instrument for communication, like a newspaper or radio.”

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Media

Sender ReceiverInformation/Data

Wendy Maynard

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Mass Media

Sender Receiver

Receiver

Receiver

Wendy Maynard

Information/Data

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Participant

Participant

Participant

Information/DataInform

ation

/Data

Information/Data

Wendy Maynard

Social Media

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Social Media

Clinic

TherapistStudent

Patient

Information/DataInform

ation

/Data

Information/Data

Wendy Maynard

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In other words, social media is...

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...a fancy way to describe the bazillion conversations people are having

24/7Wendy Maynard

online

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What do Americans do ?online

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34%

3%3%3%3% 4% 4%

4%

8%

10%

23%

Nielsen, Aug 2010

Social media

Games

Email

Other

What do Americans do ?online

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Platforms of Traditional Media

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Platforms of Social Media

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?

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Talking with PT friends about social media & twitter at Regis University.

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How big?

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200

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1 BillionTweets sent per week

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How powerful?

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May 25, 2011

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June 3, 2011

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562,0003,682,4962,073,669

616,129 152,958 53,809

2,251,0904,213,854

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13,606,005Followers

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June 3, 2011

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Nature (469) 286-7, 2011

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0

1.0

2.0

3.0

4.0

Control Twitter

Semester GPA

0

1.5

3.0

4.5

6.0

Control Twitter

Engagement Score Difference

Tweeting students had better grades, more engaged

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PT Examples

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ExerciseScienceConference

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PhysicalTherapy Conference

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#manip11

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Who tweets in PT ?

#physicaltherapy

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Clinic

TherapistStudent

Patient

Information/DataInform

ation

/Data

Information/Data

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http://vimeo.com/757146
http://vimeo.com/757146
http://vimeo.com/757146

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