Social Media and Physical Therapy Considerations for an Evolving Marketplace.
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Transcript of Social Media and Physical Therapy Considerations for an Evolving Marketplace.
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Social Media and Physical TherapyConsiderations for an Evolving Marketplace
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Social Media in the News
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HEALTHCARE IS CHANGING
Beyond payment policy reform, delivery is about to dramatically evolve.
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Health 2.0 - Defined
“The use of social software and light-weight tools to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in health"
Source: Adapted from Jane Sarasohn-Kahn's "Wisdom of Patients" report, by Matthew Holt, Last updated June 6, 2008
http://health20.org/wiki/Main_Page
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Building a Community
• Make friends, don’t sell
• The message needs to be viral
• No one comes over to your house for a sales pitch, so don’t treat your networks that way either
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Negative Reviews?
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Twitter.com/tnoteboom
Just WHAT, will we use Twitter for?
•Microblogging•On-the-go communication•Crowdsourcing•Patient interactions?
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!@!@
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Using Twitter
Things I’ve done on Twitter:•Gotten directions through a hospital•Found a potential funding source for Ethiopia project•Found others who share my passion for Twins baseball•Learned from innovative physical therapist friends online•Participated in debates of various topics•Became a mentor to PT students•Discovered new restaurants and coffee shops•Posted reviews of businesses•Promoted activities of Regis DPT students
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Using Twitter
Best used with Twitter Apps, like Tweetdeck
•Lists
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Using Twitter
Best used with Twitter Apps, like Tweetdeck
•Create Searches•Use Hash Tags
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Quality of Tweets• Analysis of Tweets during H1N1 Outbreak
• Pre- and Post-pandemic, 2009• Analyzed 1800 tweets per day• Coded for analysis (high-level, personal exp, etc)
– 21% Personal experience– 16% Personal opinion– Of remainder, only 5% were unreferenced
–<1% categorized as giving Mis-Information!
• Caveat: Government and Public Health sites were not the main source of linked references.
Cynthia Chew, Medicine 2.0 Congress Proceedings, 9/2009 www.infovigil.com
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Social Media Strategy
• Determine your client preferences
• Be transparent and approachable, but not “too friendly”
• Learn to use each tool in depth…– Example: Learn how to search make a Facebook fan page,
learn how to use hash tags in Twitter or Digg an article
• Deliver value with every posting– Physical therapy links, research reviews, links to podcasts
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Social Media Strategy
• Accept that you can’t measure ROI
• But you can measure web activity– Alerts for your content– Google Analytics
• Social media is about building a brand, not selling something!
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Dangers of Social Media and Web Apps?Some fears reflect personal comfort, some reflect misinformation, others…just need to be accepted.
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Managing Your Online Identity
1. Have a Message
2. Spread the Message
3. Be Consistent
!!!Who do you really want to see this pic?
http://lifehacker.com/357460/manage-your-online-reputation
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5 Fool-Proof Ways to Stay Out of Trouble for Your Posts
1. Get Permission
2. Be Nice
3. Manage the Permissions of Your Medium
4. “Will I Offend Anyone?”
5. Create Alerts for Your Stuff
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HUMANS ARE SOCIAL. BE SOCIAL.