Social Media Memphis Metro Association Presentation | Prepare1 | Social Media Coach

Social Media : The New Marketing World

Blair Ball Prepare1@comcast.net

Benefits of social media marketing

Reserved

Gone is the day of one-way marketing communication.

We no longer talk TO customers.we engage them in conversation.We no longer talk TO customers.we engage them in conversation.

Every customer is a reporter now.

Social Media doesn’t stop at 5 o’clock and it doesn’t stop on

Friday.

From Prospect to Evangelist

24 of 25 . . . Country’s largest newspapers are experiencing record circulation declines . . .

we no longer search for the news, the news finds us.

24 of 25 . . . Country’s largest newspapers are experiencing record circulation declines . . .

we no longer search for the news, the news finds us.

Years to Reach 50 millions Users:

• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3

Facebook added 100 million users . . . . . . in 9 months !

Google+ added 100 million users…… in 6 months !Copyright Prepare1; All Rights

Reserved

Social Media : various activities that integrate technology and social interaction with the construction of words, pictures, videos and audio.

Social Media: the tool to brand yourself or your organization

to the masses.Copyright Prepare1; All Rights

Reserved

“ Companies are struggling with a new trend:people using online social technologies to discussproducts, write their own news, and find their owndeals. This groundswell is global. It’s unstoppable. It affects every industry.” Harvard Business Review, May 2008

Social media tools (ranking)

Reserved

More than 900 million active users

3.5 million local businesses have active pages

More than 90 million people become fans of pages each day

Average user has 130 friends on the site

Average user spends 55 minutes - plus

per day

Average user is a member of 17 groups

. . 900 million users and growing; if Facebookwere a country, it would be the 3rd largest in

the world (Almost 3 times larger than the United States).

. . 900 million users and growing; if Facebookwere a country, it would be the 3rd largest in

the world (Almost 3 times larger than the United States).

“ Best coffee on the interstate ”

• Twitter is a free service that enables members to send and read other members' updates known as tweets.

• Tweets are text‐based posts up to 140 characters in length . . . displayed on the member's profile page and delivered to other members (followers).

. . . is a cross between text messaging, instant

messaging, and blogging.

WHY ? www.twitter.com

To establish your brand as an industry resource.

To promote offers or discounts.

To engage in real-time conversations and gain feedback.

To seek customers tweeting about good and bad experiences with your brand.

To proactively respond to consumer questions and problems.

151 million users. . . . 47% of U.S. population.

Used for job seekers, HR professionals, and companies seeking candidates.

Slightly more male. Most are college educated.. 26% have

a graduate degree. Generally older, and more affluent.

WHY ? www.linkedin.com

To create a (concise) branding profile.

To diversify from your industry and broaden knowledge.

To join groups . . . . over 800,000.

To manage your image . . . . and brand.

To competitively market your product or service.

Twelve million small business people now market their business

(not themselves) on LinkedIn.

Twelve million small business people now market their business

(not themselves) on LinkedIn.

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other

material such as graphics or video.

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other

material such as graphics or video.

In 2011 . . . . marketers listed

blogs as one of the top area for

increased social media efforts.

Small businesses . . . . much

more likely to increase their blogging activities.

In 2011 . . . . marketers listed

blogs as one of the top area for

increased social media efforts.

Small businesses . . . . much

more likely to increase their blogging activities.

WHY ? www.blogger.com

To share information quickly withcustomers, prospects and employees.

To humanize your brand by allowing comments –both positive and negative.

To offer quick responses to product or serviceissues or for crisis management.

To link your company website and improvesearch engine optimization (SEO).

• Premier video-sharing service.

• Founded in 2005, sold to Google in 2006 for $1.6 B.

• YouTube 2nd largest search engine.

• 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.

453 Million

"Charlie Bit My Finger – Again!”

WHY ? www.youtube.com

To build links and take advantage of searchengine optimization.

To create a brand channel and “call to action”.

To provide entertainment, educational orinformational value via video sharing.

To reduce costs by using simple camcordersand consumer equipment.

YouTube Readyfor $149.95

~ in HD

What happens in Vegas

stays on YouTube, Twitter and Facebook…

More than 100 million active users.

Local businesses have active pages.

Businesses on G+ are ranking higher in Google.

Fastest growing Social Media Platform to date.

Can create Circles where you categorize your connections.

Free Video Conferencing up to 10 people.

WHY ? https://plus.google.com/

To outreach 50 million unique visitors per day.

To send (dynamic and fresh) updates to followers.

To create exposure, communicate via video chat.

To advertise your page with custom G+ URL.

To focus on better Search Results in Google.

Shhh. . . . LISTEN …

Successful companies in social media act more like Dale Carnegie

and less like David Ogilvy.

Listening first, selling second.Copyright Prepare1; All Rights

Reserved

Contests and coupons.

Job postings.

Share news and interesting articles,while asking questions. Positions you as the expert.

Report problems and resolutions.

Give tips on topics of interest: finance, go green, design, economic (avoid politics and religion)

Form common interest groups.

Ways to Use Social Media

R.O.I.R.Return on Investment in Relationships

THE RULES OF ENGAGEMENT

Always be transparent and show candor.

Be ethical – see www.womma.org/ethics.

Only provide relevant information.

Address positive – and negative comments.

(happy customers become evangelists).

Have a little fun – show your brand

personality – leave the corporate speak behind.

ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW

Build relationships ~ through direct, timely

customer service.

LISTEN to your customers.

Improve search engine rankings ~ send people to

your web site or blog.

Establish your business as a resource.

Build your brand ~ show its personality.

Create an advantage over your competition.

Social Media is NOT !

• It’s not a short term fix.• It won’t hide an inferior product.• It won’t fix a poor business plan.• It won’t correct bad customer service.• It will not replace all forms of marketing.

. . . . KNOW WHAT YOU ARE GETTING INTO

“You can’t handle the truth” . . . and it can bebrutal and hurtful.

Privacy will end.

Your competitors will be watching – and you should be watching them.

Thank You

Social Media Memphis Metro Association Presentation | Prepare1 | Social Media Coach

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