Post on 22-Jan-2015
description
2. Monitoring, anyone?
3. Our social media objectives
4. Our social media objectives
Make money
Generate leads for our direct sales team
Branding
Be the most well known cloud computing/IT services provider in the
markets that we serve
5. Our social media objectives
Make money
Generate leads for our direct sales team
Branding
Be the most well known cloud computing/IT services provider in the
markets that we serve
That means great organic SEO
6. The anatomy of Google search results
Sponsored
7. Action items
8. Action items
Create keyword-heavy content
Embed keywords into website copy
Generate blog posts around our keywords
Drive traffic to website through social media
9. 10. Our strategy
11. Our strategy
12. Our strategy
13. Our strategy
14. Our strategy
15. Social Media is About Your Business Success
16. Align your social media efforts with overall business goals 17. View social media as a public-facing area of operations 18. Dont do it just to do it