SOCIAL MEDIA, LIBRARIES, AND WEB 2.0: HOW AMERICAN LIBRARIES ARE USING NEW TOOLS FOR PUBLIC RELATIONS AND TO ATTRACT NEW USERS               Dr. Curtis R. Rogers, Communications Director 803-734-8928 | crogers@statelibrary.sc.gov

OVERVIEW1. Thinking about the

questions.2. Taking the

initiative.3. Presenting your

information.4. Discussion vs.

talking head5. Time to brainstorm

How can you make libraries boundless?

QUESTIONS

What is the problem?

Why is this a problem?

What is the best route to take?

How to get the word out?

TAKING INITIATIVE

Using survey monkey

Finding survey questions

Don’t reinvent the wheel

Getting permission Survey creation Beg for responses!

CREATING THE REPORT

First iteration was for an international conference

Making sense of the data

To pie chart or not Selecting useful

comments Using the medium

to report

PLANNING VS. DOING

Brainstorm about the issue with a colleague

Be confident Keep asking questions Don’t make it complicated!

THINGS TO CONSIDER1. What is your project

description and tagline?

2. Who is your target audience?

3. How many people do you want to reach?

4. What kind of questions do you want to ask?

5. What kind of answers do you think you’ll get?

6. What is your timeline?

7. What innovative methods will you use to get the word out?

BRAINSTORM ABOUT SURVEYS In small groups, take ______ minutes brainstorm about the

following: Your group is trying to figure out how to get the best use out

of social media for your library.

1. Decide what social media tool(s) your group wants to use.

2. What kind of survey will you develop to determine what tool(s) are best for promoting the library with your community? i.e. what will be the questions you want answered by your survey? (for this exercise, only develop 5-7 questions and a survey title)

3. What innovative and creative way(s) will you present your survey’s findings?

Each group should appoint a note taker/reporter and will have 2 minutes to share your groups’ findings.

FOR MORE INFORMATION AND TO VIEW THE REPORT

www.statelibrary.sc.gov Search for Social Media, or visit http://ow.ly/axGJU

This presentation and others are available on my SlideShare

account:

www.slideshare.net/crr29061