Community Relations 2.0: Social Media in Public Libraries
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Transcript of Community Relations 2.0: Social Media in Public Libraries
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Community Relations 2.0: Social Media in Public
LibrariesHaley Hennes
@librarymarketer
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Beware of Shiny Object Syndrome.
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• Authors• Journalists• Teens
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Post at least 5 tweets a day.
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•Internal Links
Mix it Up!
•External Links
•Questions
•Quotes
•Book Recommendations
•Retweets
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Be Human.QuickTime™ and a
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Be Human.
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Don’t Be Boring.
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Have Conversations.
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When to Post?
For retweets, KISSMetrics found the peak time to be around 5 PM.
For click through rate (CTR), KISSmetrics found the best times to be at 12 PM and 6 PM.
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What about Metrics?
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What Douglas County Libraries Measures:
FollowersRetweetsMentionsClick Through Rate (CTR)Engagement
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•Large Audience
• Older Adults
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Visuals get more likes and shares than any other post type on Facebook (Source: Dan Zarrella).
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Be Engaging!
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When to Post?
Evenings and Weekends2 to 3 posts per day
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What to Measure?Number of FansEngagement: Likes,
Comments, SharesClick Through Rate (CTR)Number of People Who Saw
Your Posts
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Haley Hennes
Follow me: @librarymarketer www.librarymarketer.com
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