Post on 21-Jan-2015
description
1@kagray
Kathy Gray
@polepositionmkg
SMART SOCIAL MEDIA
YouTube
SMART SOCIAL MEDIA @polepositionmkg @kagray
Avoid social media ADD
SQUIRREL!?!
SMART SOCIAL MEDIA @polepositionmkg @kagray
Create a social media strategy
4@kagray
Kathy Gray
@polepositionmkg
DEFINE YOUR GOALS
SMART SOCIAL MEDIA @polepositionmkg @kagray
Create SMART social media goals
Specific
Measurable
Attainable
Results-based
Time-based
DEFINE YOUR GOALS
SMART SOCIAL MEDIA @polepositionmkg @kagray
Bad Goal: Collect fans like beanie babies
DEFINE YOUR GOALS
SMART SOCIAL MEDIA @polepositionmkg @kagray
Better Goal: Consistently respond to questions and feedback within 1 hour.
DEFINE YOUR GOALS
8@kagray
Kathy Gray
@polepositionmkg
KNOW YOUR AUDIENCE
SMART SOCIAL MEDIA @polepositionmkg @kagray
Define your ideal customers’ demographics
KNOW YOUR AUDIENCE
SMART SOCIAL MEDIA @polepositionmkg @kagray
Define their goals & challengesKNOW YOUR AUDIENCE
SMART SOCIAL MEDIA @polepositionmkg @kagray
Define their interestsKNOW YOUR AUDIENCE
SMART SOCIAL MEDIA @polepositionmkg @kagray
Define which social networks they useKNOW YOUR AUDIENCE
SMART SOCIAL MEDIA @polepositionmkg @kagray
Create profiles for each target customer
KNOW YOUR AUDIENCE
DEMOGRAPHICSLocation: Midwest statesAge: Mid-30s to 40sEducation: College graduateWork: Works outside the home
GOALS/CHALLENGES• Finding more time to spend with family• Finding more time to enjoy the outdoors/get out
from behind the computer
INTERESTS• Light outdoor activities• Gardening• Family• DIY home decorating projects
SOCIAL NETWORKS• FACEBOOK, PINTEREST, INSTAGRAM
14@kagray
Kathy Gray
@polepositionmkg
CREATE A TACTICAL PLAN
SMART SOCIAL MEDIA @polepositionmkg @kagray
Outline tactics to achieve your goalsCREATE A TACTICAL PLAN
Goal: Consistently respond to questions and feedback within 1 hr.
Tactic 1: Set up and monitor Twitter keyword searches to find brand/product mentions.
Tactic 2: Implement Pin Alerts to receive notification when someone has pinned an item from your website.
Tactic 3:…
Thank You!Kathy Gray
email: kathy@polepositionmarketing.comtwitter: @kagraywebsite: www.polepositionmarketing.com