Smart Ears: Social Media Monitoring for Strategic Business Decisions

SMART EARSSocial Media Monitoring forStrategic Business Decisions

Arienne Holland, Communications Director | @RavenArienne | #explore

@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore

“There’s a reason God gave us two ears and only one mouth: listening is twice as important as talking. “But he gave us 10 fingers … he must really want us to poke things!”

— Kenneth, 30 Rock

SMART EARS


1)It’s proactive,not reactive.

SMART EARS


2)It drives

better business decisions.

SMART EARS


3)It requires

thought, timeand tools.

SMART EARS


1)It’s proactive,not reactive.

SMART EARS


1) It’s proactive, not reactive.

Strategy:Monitor more than vanity.

SMART EARS


“Listen up Fives,a Ten is speaking.”

— Jenna, 30 Rock

SMART EARS



Not necessarily this …

SMART EARS



… more like this.

SMART EARS



Strategy:Go where your

people are.

SMART EARS


SMART EARS


SMART EARS


Bob could set up aTwitter account for his auto parts

supply business …



… or Bob could investthe same time in auto forums,

where thousandsare asking for help.

SMART EARS


SMART EARS


2)It drives

better business decisions.

SMART EARS


2) It drives better business decisions.

Strategy:Use words real

people use.

SMART EARS


SMART EARS

“Remember everyone, just don’t be yourselves.”

— Jack, 30 Rock


SMART EARS


It may be as old as Zagat …


SMART EARS


… but mine forums, feedback and surveys to find those real words

for your marketing.


SMART EARS

@RavenTools | | #explore

SMART EARS


SMART EARS


“Understandinghow customers see things

is important.”

— Maura Ginty, Autodeskvia TopRank blog

http://www.toprankblog.com/2011/09/df11-b2b-social-media-not-as-different-as-you-think/



Strategy:Teach the waypeople prefer.

SMART EARS


SMART EARS


@ZAGGdaily’s invisibleSHIELD


SMART EARS


ZAGG developed new productsthat people needed to learn …


SMART EARS


… and discovered video was best.


SMART EARS


So did Sony.

@RavenTools

SMART EARS



Strategy:Verify product

decisions.

SMART EARS


SMART EARS


Bacardi Dragon Berry+ mango

+ St. Germain+ white cranberry juice

+ jalepeño

= Ugh. But why?


SMART EARS


The too-spicy culprit?



Strategy:Beat competition

to market.

SMART EARS


SMART EARS


SMART EARS


Zooey’s nails were fun …


SMART EARS


… but criticized for being sloppy.


SMART EARS


Maria could offerto do it better.

Or she could teach a DIY class …


SMART EARS


… that turns into a nail-art series.


3)It requires

thought, timeand tools.

SMART EARS


SMART EARS

3) It requires thought, time and tools.

Get advice …

“It is good to rub and polish our brain against that of others.”

— Michel de Montaigne


SMART EARS


… but think independently,too. That’s how you

stand apart.


“So what’s your religion, Liz Lemon?”

“I pretty much just do whatever Oprah

tells me to do.”

— Tracy to Liz, 30 Rock

SMART EARS


RecapSMART EARS



Monitor more than vanity.

Go where your people are.

SMART EARS



Use words real people use.

Teach the way people prefer.

Verify product decisions.

Beat competition to market.

SMART EARS



Get advice, but use your own brain.

Invest time wisely.

Find the right tools for you.

SMART EARS

THANKS FOR LISTENING

Arienne Holland, Communications Director | @RavenArienne | #explore

Smart Ears: Social Media Monitoring for Strategic Business Decisions

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Transcript of Smart Ears: Social Media Monitoring for Strategic Business Decisions