Smart, Sensible Social Media for Small Businesses
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Transcript of Smart, Sensible Social Media for Small Businesses
Smart, Simple Social Media for Small Business
Liz JostesPrepared for the Arlington TN Chamber of Commerce
October 2014http://www.EliRose.com
Facebook.com/EliRoseSocialMedia@EliRoseSocial
*Photo credit Rawpixel/Shutterstock
Saturday, November 8, 14
Overview• Who I am
• The “Whys” of Social Media
• The Challenges of Social Media
• Social Media Best Practices
• Pros & Cons of Popular Platforms
• Tips to Make it Manageable
• Questions
EliRose.com
Saturday, November 8, 14
My Background
• Education: Bachelor of Science in Marketing
• Corporate Experience: Consumer Behavior Research
• Developed a personal presence & website back in 2008
• Merging of business background and corporate experience with online marketing
• Eli | Rose Social Media, LLC has been helping individuals and small businesses grow online for the past 4 years
EliRose.com
Saturday, November 8, 14
What About You?Before we get started, let’s do a quick audience audit!
Please tell me...
- Business industry
- Do you have a website?
- How long have you
been using social media?
- On what platforms are you currently active?
EliRose.com
Saturday, November 8, 14
The “Whys” of Social Media• The online version of your brick &
mortar store, address, and phone number
• It’s how consumers are shopping, buying & asking questions
• Real-time response and messaging vs. traditional advertising & marketing
• It’s how people choose to spend their time
EliRose.com
Saturday, November 8, 14
The Challenges of Social Media
• It moves fast (though it does not speed up the selling process)
• It’s always changing
• It’s not something business owners are very experienced with
• It can be time consuming
• It’s one more thing to keep up with
EliRose.com
Saturday, November 8, 14
Social Media Best Practices
• Consistency is Key!
• Less (profiles) is more!
• “Relevant & Complementary” Content
• Reply promptly to questions & private messages
• The 80/20 Rule (a.k.a. Don’t take a bull horn approach)
EliRose.com
*Photo credit Vacant Fever
Saturday, November 8, 14
Pros & Cons of TwitterPros Cons
- Real-time conversations
- Ad options
- No difference between user types
- Lists to organize those you follow
- High capacity for updates
- Easy to localize
- Limited characters
- No real “staying power” of tweets
EliRose.com
Saturday, November 8, 14
Pros & Cons of PinterestPros Cons
- Female-dominant user base
- Ad options
- No real difference between user types
- Present deeper view of your brand
- High capacity for updates
- High virality potential
- Beautiful images a necessity
- Online store, blog, or website with several pages a necessity
EliRose.com
Saturday, November 8, 14
Pros & Cons of Google+Pros Cons
- Part of Google
- Images favored
- No difference between user types
- Circles to organize those you follow
- High capacity for updates
- Easily customize the audience of each update
- Tied to Google Reviews
- No ad options
- Not seen as main stream as other platforms
- Male-dominant user base
EliRose.com
Saturday, November 8, 14
Pros & Cons of Facebook
• Most users
• Affordable ad options
• Content variety
• Facebook Algorithm
• Limited engagement capabilities
• “Pay to Play”
• Constantly changing ‘best practices’
Pros Cons
EliRose.com
Saturday, November 8, 14
Making it Manageable
• Create a social media policy
• Content planning & content sources
• Make scheduling & auto-posting tools your friend
• Incorporate your social media planning with your traditional marketing plan
• Designate one or 2 people to handle all the social media work
EliRose.com
Saturday, November 8, 14