SEO

Agenda

• Background.– Introduction to search engines– Introduction to SEO– Problem statement and Explanation

• Factors affecting SEO.

Background

The world has changed into a global village. Internet is the Cheapest and fastest way of transferring information. It has proved its importance in business as well as scientific research. Websites are the most important players of this game. So one can earn a lots of money if he is able to sale his product on internet successfully.

What websites and internet can do for you?

Background

Think about having millions of customers worldwide.

Background

Think about reaching people beyond geographical boundaries.

Background

Universities can advertise worldwide for students from all over the world.

Background

• Scientific and social educational information can be shared swiftly.

Background

• Professionals can introduce their products, ideas and services easily.

There are hundreds and thousands of websites on the internet increasing every day

But the question is, how to Get more business from a newly launched site

Any one can make a website

Or one may ask

• How to get noticed on the world wide web

Answer

The answer to the above issue is

“search engines” and “directories”.

Explanation

• Yes! Search engines like Google, AltaVista, Ask and directories like yahoo, dmoz etc. Normally, people use search engines or directories to search the web worldwide. Top 10 results of the search engine or directories, are most likely to be clicked. Consequently, we are in dire need to get our website in top results. So we need to learn some technicalities of the phenomena

What are search engines and directories?

There are different definitions for the term

but all of them tend to point the same thing

lets go through them one by one.

What is a Search Engine?

• “Search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for”. REF[1.0.0]

OR

• A search engine is a tool designed to search for information on the World Wide Web. Information may consist of web pages, images, information and other types of files

How search engines works?

Types of Search engines: ref [1.0.2]

• Crawlers/Spiders• Human controlled Search engines(Directories)• Hybrid Search engine (both crawlers and

directory based)

Crawlers/spiders

• Crawler/spider is software that visits and reads websites, indexing them at the same time.

Human controlled Search engines (directories)

These search engines are often called directories as well. A good example of such search engines will be yahoo.

Hybrid Engines

+

Every search engine has its own algorithm to calculate page importance.

What is Page Rank

• Page Rank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

Suppose we have 4 websites

AB

CD

Initially each Having PR 0.25/1

AB

D C

PR 0.25

PR 0.25

PR 0.25

PR 0.25

Let us Denote

OUT=No of links pointing out words any other websiteIN=No of External links pointing in words

A BIN for A

OUT for A

Suppose B ,C ,D are linking to A

AB

D C

B,C and D will thus each confer 0.25 Page Rank to A

AB

D C

PR 0.25

PR 0.25

PR 0.25

PR 0.75

Again suppose B , C and D are also linking to each other as well

AB

D C

Page Rank of A ?

A

D C

PR (A)=PR(B)/(BOUT) + PR(C)/(COUT) + PR(D)/(DOUT) PR (A)=B(0.25)/(2) + C(0.25)/(1) + D(0.25)/(3)

(0.125)

(0.25)

(0.083)

(0.7

08)

(0.125)

(0.25)

(0.25)

(0.25)

(0.083)

(0.083)

B

Problem Statement

• How to Get your website noticed ?• How to get traffic to your website ?• How to get more business?

The answer to all above questions is search

engine optimization (SEO)

What is SEO ?

S E OSearch Engine optimization

• The process of improving web pages so they rank higher in search engines for your targeted keywords.

Crawlability / Optimized Code

Internal Link Structure

Link Popularity / RelevanceKey Factors

Content Relevance

Factors Effecting SEO

Optimization can be

ON Page Optimization

OFF page Optimization

On Page Optimization

More Concerned with code and layout.• Html Tags. • Structure of Website.• eg.Usage scripts and Css.

Technical SEO - Example of Page Elements

No Keywords in Meta Tag

A better example of meta tags usage

A bad way to use scripts

A better example of using Script tag and putting the script in external files

And So On.....

OFF page Optimization

More Concerned with other techniques such as

Email marketing.

Link building Strategies

TV or other forms of Advertisement

SEO Surf 150$

• SEO Analysis Features • Back link Management Features • Search Engine Analysis • Site Search • Minimizes to the system tray • Comprehensive Support

SEO Administrator 200$

• Ranking monitor• Google Data Centers• Snippets viewer• Link popularity checker• Site indexation tool

http://www.webconfs.com

• Similar Page Checker• Search Engine Spider Simulator• Back link Anchor Text Analyzer & etc

http://www.seochat.com/seo-tools/

• Multiple Datacenter Keyword Position Check• PageRank Lookup• META Analyzer and etc