Post on 14-Apr-2017
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SEO in the age ofthe Industrial Internet
Barry Adams31 August 2016
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Barry Adams• Doing SEO since 1998• Founder of Polemic Digital• Co-Chief at State of Digital
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What is theIndustrial Internet?
@badamshttp://www.slideshare.net/AccentureTechnology/driving-unconventional-growth-through-the-industrial-internet-of-things-43899890
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IIoT and Search
Voice-based search Contextual search
@badams Source: http://searchengineland.com/future-search-engines-context-217550
@badams Source: http://searchengineland.com/future-search-engines-context-217550
@badams Source: http://searchengineland.com/future-search-engines-context-217550
@badams Source: http://searchengineland.com/future-search-engines-context-217550
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I want a slice of that!
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Integrate your data & functionality
• Structured Data
• Knowledge Graph
• XML Feeds
• App Indexing
• Google AMP
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Structured Data Markup
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Structured Data Markup
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Structured Data Markup
https://search.google.com/structured-data/testing-tool/u/0/
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Knowledge Graph
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Knowledge Graph
Read more: https://builtvisible.com/answer-boxes/
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XML Feeds
Product Feed: https://support.google.com/merchants/answer/188494
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XML Feeds
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App Indexing
https://firebase.google.com/docs/app-indexing/
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@badams https://amphtml.wordpress.com/2016/08/22/getting-started-with-amp-for-e-commerce/
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Summarised…
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SEO Success in the IIoT:Integrate, integrate, integrate!
• Machine-Readable ContentUse Structured Data markup for all your content
• Provide AnswersUnderstand what your audience is searching for
• Deep IndexingDon’t hide content & functionality behind inaccessible tech
• Websites as Data SourcesStop seeing your site as a user destination
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Need help withyour SEO?
barry@polemicdigital.comwww.polemicdigital.com@polemicdigital@badams