SEO in the age of the Industrial Internet

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@badams SEO in the age of the Industrial Internet Barry Adams 31 August 2016

Transcript of SEO in the age of the Industrial Internet

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SEO in the age ofthe Industrial Internet

Barry Adams31 August 2016

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Barry Adams• Doing SEO since 1998• Founder of Polemic Digital• Co-Chief at State of Digital

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What is theIndustrial Internet?

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IIoT and Search

Voice-based search Contextual search

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@badams Source: http://searchengineland.com/future-search-engines-context-217550

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@badams Source: http://searchengineland.com/future-search-engines-context-217550

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@badams Source: http://searchengineland.com/future-search-engines-context-217550

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@badams Source: http://searchengineland.com/future-search-engines-context-217550

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@badams https://www.youtube.com/watch?v=MI07aeZqeco

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I want a slice of that!

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Integrate your data & functionality

• Structured Data

• Knowledge Graph

• XML Feeds

• App Indexing

• Google AMP

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Structured Data Markup

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Structured Data Markup

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Structured Data Markup

https://search.google.com/structured-data/testing-tool/u/0/

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Knowledge Graph

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Knowledge Graph

Read more: https://builtvisible.com/answer-boxes/

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XML Feeds

Product Feed: https://support.google.com/merchants/answer/188494

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XML Feeds

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App Indexing

https://firebase.google.com/docs/app-indexing/

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Accelerated Mobile Pages

https://www.ampproject.org/

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@badams https://amphtml.wordpress.com/2016/08/22/getting-started-with-amp-for-e-commerce/

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Summarised…

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SEO Success in the IIoT:Integrate, integrate, integrate!

• Machine-Readable ContentUse Structured Data markup for all your content

• Provide AnswersUnderstand what your audience is searching for

• Deep IndexingDon’t hide content & functionality behind inaccessible tech

• Websites as Data SourcesStop seeing your site as a user destination

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Need help withyour SEO?

[email protected]@polemicdigital@badams