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Agenda

– Web Search

– Why SEO?

– Major Components of SEO

– SEO Predictions for 2011

– NVISH SEO Strategy

– Why NVISH?

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Web Search

– About 90% of all new visitors find a website via major search engines such as Google, Yahoo and Bing

– Nearly 99% of Internet users do not go past the top 30 search engine results, with 97% of them never looking beyond the top 3 results

– 75% of Internet users intend to purchase a product or service while using search engines

– Roughly 70% of all search engine traffic is generated through organic search results

– The top 10 website results in the major search engines receive 78% more traffic than the results positioned from 11 to 30

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Why SEO?

Increased Brand Visibility Higher ROI

Targeted Traffic

Quick Results

Long Term Positioning

Competitive Advantage

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Major Components of SEO

Social BookmarkingDirectory Submission

Video Submission Document Sharing

On Page Optimization

Keyword Research URL Optimization

Title & Meta Tag Creation Content Optimization

XML Sitemap & Robots.txt

Heading Tags Optimization

Image Optimization Asset Optimization

Off Page Optimization

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SEO Predictions for 2011

– Social Media Integration: Twitter/Facebook/LinkedIn, the principal means of communication, will become the main source of search engine traffic.

– Mobile Site Optimization: Mobile search SEO will become as important as standard website search optimization.

– Content will Define SEO in 2011: The need for content that entertains, informs and satisfies a consumer will increase.

– Google Personalized Search: Google will show customized results for a particular search - whether they are logged into their Google account or not.

NOTE: These predictions are based on the inputs by various SEO subject matter experts (SMEs)

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SEO Predictions for 2011

NOTE: These predictions are based on the inputs by various SEO subject matter experts (SMEs)

– Local Search: The focus will be on improving your site’s ranking in local search engines, with a local bias.

– Brand Halo Effect: Google will introduce a “brand halo effect”, allowing larger brands to become more prominent in their industries.

– Diversity in SEO: SEO demand is going to spread in all niches right from SEO forum signatures, blog and site SEO to video and social network SEO.

– Generalization and Specialization: This year, minority of SEOs will specialize in specific SEO areas including on-page optimization, link generation, or social media, while the majority will generalize and evolve into "online marketers”.

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NVISH SEO Strategy

Planning Planning On-Page OptimizationOn-Page Optimization

Off-Page OptimizationOff-Page OptimizationMonitoring & AnalysisMonitoring & Analysis

SEO Strategy

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