Post on 05-Dec-2014
description
Selling to 500,000 Car Buyers on Twitter
Selling to 500,000 Car Buyers on Twitter
Presented by Matthew Russo | Founder of SocialAutoLeads.com
Sean V. Bradley
Andrew Myers
“Alpha Dawg” Jim Ziegler
Matthew RussoSocialAutoLeads.com
@MatthewRusso
@SocialAutoLeads
What does ONE DAY of car shopping look like on social media?
What does ONE DAY of car shopping look like on social media?
Dripping Faucet
14,400 drips/day
10 drips/minute
347 gallons/year
Opportunity on Twitter for auto dealersevery single day.
7AM
My BackgroundLife comes full circle, back to cars
BULX.com● Director of Social Media
and Online Marketing● Grew 0-25,000 members● Acquired after 9 months● Social media was a huge
factor in its success
Blast Brand● Small, medium and
national businesses● Full digital presence● Needed social media help
ChatterJet.com● Any small business to use● Articles, tips, and LEADS● Geographically-based
One small problem...
It didn't work.(At least not like we expected it to.)
Social media is NOT a good fit
for every industry.
Ideal candidates for social:
1. Consumer-focused (B2C)2. Metropolitan areas (Density)3. High LTV of customer (Value)4. Products people love (Emotion)
=Auto Dealers
B2C + Density + Value + Emotion
9AM
Content is king.Content is king.
Content is king.
Content is king.Content is king.
Content is king.
Content is king.
Content is king.
Content is king.
Content is king.
Content is king.
Content is king.Content is king.
Content is king.
Content is king. Content is king.
Content is king.
Content is king.
Content is king.
Content is king...Content is king...on SEARCH
INTENT is king...INTENT is king...on SOCIAL
...but when consumers are
posting content,
LISTENING should be the goal of your organization.
When consumers are searching for
an answer
posting lots of optimized content makes sense,
On the count of 3...“Post” Scenario
On the count of 3...“Listening” Scenario
11AM
“car shopping”
85 85127
289 475
650 per day
19,500 per month
234,000 per year
“car shopping”is just one phrase.
We monitor 52 others.We monitor 52 others.
1PM
#PolarVortex#PolarVortex
Use social media to be a UTILITY,
not a pushy car salesman.
we don't have enough followers.”
“But this won't work for us;
3PM
How many of you have more leads from social media
than you can handle?
How many of you have more leads from social media
than you can handle?
The goal of social media is toreach out, stay in touch
and build REAL relationships.and build REAL relationships.
#BadDealershipTweets
Stop “doing” social mediaand be social instead.
Results on social media takes:
people,processes,patience.
Social media is a LONG TERM play,
not a short-term fling or a checkbox on a marketing list.
When done properly,those daily “drips”
turn into gallons of revenue.
5PM
QUESTIONS?QUESTIONS?
Download these slides atSocialAutoLeads.com/IBP
Thank You