Selling to 500,000 Car Buyers on Twitter: Internet Battle Plan XV - Atlanta, GA - January 16, 2014

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Selling to 500,000 Car Buyers on Twitter Selling to 500,000 Car Buyers on Twitter Presented by Matthew Russo | Founder of SocialAutoLeads.com

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Founder of Social Auto Leads, Matthew Russo, shares how auto dealerships should be using Twitter to find, interact with, and nurture prospective car buyers in their area.

Transcript of Selling to 500,000 Car Buyers on Twitter: Internet Battle Plan XV - Atlanta, GA - January 16, 2014

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Selling to 500,000 Car Buyers on Twitter

Selling to 500,000 Car Buyers on Twitter

Presented by Matthew Russo | Founder of SocialAutoLeads.com

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Sean V. Bradley

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Andrew Myers

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“Alpha Dawg” Jim Ziegler

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Matthew RussoSocialAutoLeads.com

@MatthewRusso

@SocialAutoLeads

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What does ONE DAY of car shopping look like on social media?

What does ONE DAY of car shopping look like on social media?

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Dripping Faucet

14,400 drips/day

10 drips/minute

347 gallons/year

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Opportunity on Twitter for auto dealersevery single day.

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7AM

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My BackgroundLife comes full circle, back to cars

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BULX.com● Director of Social Media

and Online Marketing● Grew 0-25,000 members● Acquired after 9 months● Social media was a huge

factor in its success

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Blast Brand● Small, medium and

national businesses● Full digital presence● Needed social media help

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ChatterJet.com● Any small business to use● Articles, tips, and LEADS● Geographically-based

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One small problem...

It didn't work.(At least not like we expected it to.)

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Social media is NOT a good fit

for every industry.

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Ideal candidates for social:

1. Consumer-focused (B2C)2. Metropolitan areas (Density)3. High LTV of customer (Value)4. Products people love (Emotion)

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=Auto Dealers

B2C + Density + Value + Emotion

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9AM

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Content is king.Content is king.

Content is king.

Content is king.Content is king.

Content is king.

Content is king.

Content is king.

Content is king.

Content is king.

Content is king.

Content is king.Content is king.

Content is king.

Content is king. Content is king.

Content is king.

Content is king.

Content is king.

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Content is king...Content is king...on SEARCH

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INTENT is king...INTENT is king...on SOCIAL

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...but when consumers are

posting content,

LISTENING should be the goal of your organization.

When consumers are searching for

an answer

posting lots of optimized content makes sense,

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On the count of 3...“Post” Scenario

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On the count of 3...“Listening” Scenario

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11AM

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“car shopping”

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85 85127

289 475

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650 per day

19,500 per month

234,000 per year

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“car shopping”is just one phrase.

We monitor 52 others.We monitor 52 others.

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1PM

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#PolarVortex#PolarVortex

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Use social media to be a UTILITY,

not a pushy car salesman.

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we don't have enough followers.”

“But this won't work for us;

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3PM

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How many of you have more leads from social media

than you can handle?

How many of you have more leads from social media

than you can handle?

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The goal of social media is toreach out, stay in touch

and build REAL relationships.and build REAL relationships.

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#BadDealershipTweets

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Stop “doing” social mediaand be social instead.

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Results on social media takes:

people,processes,patience.

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Social media is a LONG TERM play,

not a short-term fling or a checkbox on a marketing list.

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When done properly,those daily “drips”

turn into gallons of revenue.

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5PM

QUESTIONS?QUESTIONS?

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Download these slides atSocialAutoLeads.com/IBP

Thank You