SELF-ETHNOGRAPHY

from

PUSH PULLto

CAROLINE FLETCHERTHE SOUND RESEARCHJANUARY 2014CAROLINE@THESOUNDHQ.COM

VANCOUVER

LONDON

TORONTO

NEW YORKCHICAGO NEW YORK

INTERNATIONAL REACHBOUTIQUE APPROACH

2

THE SOUND RESEARCH

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SMART AS F*CK NEVER BORING&

‣ EMOTIONAL ENGAGEMENT

‣ LONG-LIFE EXPECTANCY

‣ EFFICIENT

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THE PAST... LET’S FACE IT, THE PRESENT

&

‣CONTEXT

‣FIRST HAND EXPERIENCE

5www.thesoundresearch.com

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TELL SHOW&

‣GENUINE BEHAVIOUR‣CREATIVE EXPRESSION‣COST EFFECTIVE‣ PRE/POST TASKS

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PUTTING it INTO ACTION

it

‣ PRIVATE MOMENTS‣ PAIN POINTS‣ CULTURAL BARRIERS‣ CATHARSIS

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The Sound Travel

THE SOUND WAVE

‣ LIVE EVIDENCE

‣ DOCUMENT JOURNEYS

‣ CO-DISCOVERY

‣ NETWORK

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IT’S NOT ABOUT SUGAR COATING A BITTER PILL

THANKYOU

PREPARED BY THE SOUND RESEARCHJANUARY 2014WWW.THESOUNDHQ.COM