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Sanitation
En vi ronment
Health
Stay Healthy & Smi le.
50-0742-01-9D I
Distributed in Indonesia by :
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Stay Healthy & Smile
Environmentally conscious long before eco-friendly became a buzzword, our
commitment to providing our customers with safe and effective products with
considerations for the environment has lasted 59 years. Saraya is dedicated to
the ambitious goal of improving sanitation, environment and health worldwidewhile targeting a sustainable society. Supported by the latest technology and
research, we are here to keep the world healthy and smiling.
Vi sionAt Saraya, we believe that Sanitation, the Environment and Health are interconnected,
and it is our mission to improve the wellbeing of the world through these three fields.
Our mission is to improve the sanitation,environment and health of the world.
SanitationLowering the risk of infection and evolving the state of hygiene.
EnvironmentTargeting sustainability by striving for natural, waste-reducing features in every product.
HealthEverything we design is made to leave the user healthier than before.
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Company Name------ Saraya Co., Ltd.
President----------------- Yusuke Saraya
Founded-------------------April, 1952
Incorporated-----------February, 1959
Capital---------------------45 Million Yen
Offices---------------------31 Domestic Offices, 2 Factories
Employees---------------1390 Worldwide
Yearly Sales------------2008- 18.9 Billion Yen
2009- 26.9 Billion Yen
2010- 22.3 Billion Yen
Notes: Financial figures include Tokyo Saraya Co., Ltd., the sales division of Saraya for reference.
01
02
03
History Company Outline
From the President
Now more than ever, the world is showing its dynamic nature. As businesses
and new markets emerge in developing regions, we witness the need forcorporations to work towards sustainability while attempting to contribute to
the growth of social wellbeing in the worlds emerging economies. Reciprocal
mutual understanding between businesses and social organizations will lead
to a bright and sustainable future.
Sarayas past is marked by innovation, environmental consciousness and a positive influence on both industry
and society. With sustainable public health as our goal, we have emerged as a market leader with outstanding
sanitation and healthcare products.
1952Saraya is founded in Osaka, Japan to respond topostwar public hygiene
1956Developed Shavonet soap with coconut oil
1966Installed Cololo gargling machines in schools across Japan
197199% biodegradable Yashinomi detergent is released
1979Saraya introduces alcohol hand disinfectant to Japan
1982 The first sensor activated no-touch dispenser isdeveloped and marketed by Saraya
1984 Saraya Co., Ltd is officially the name of the company
1990Alsoft A alcohol hand disinfectant is released
1995 Established USA joint-venture with Best Sanitizers Inc.
1996 Lakanto S all natural, zero calorie sweetener isbrought to the market
1997 Iga Factory opens for the production of medical gradeproducts
2001 Saraya releases Acecide high level disinfectant forendoscope reprocessing
2003Offices are established in Korea, Thailand, Hong Kong,
2005Taiwan, Belgium, China, Australia, Canada andRussia.
2006Collaborated to establish the Borneo ConservationTrust and the Green Corridor Project
2010 Releases the first detergent made with 100%sustainable palm oil in Japan
Yearly Sale s
2008
24
23
22
21
20
19
02009 2010
(Billion Yen)
25
26
27
28
18
Protecting health, supporting hygiene
through 4 market segments worldwide.
We have come a long way since our beginnings as a soap manufacturer over half a century ago. Starting with
a simple but effective redesign of conventional hand washing, Saraya has built a strong network of four market
segments to serve our customers from offices all around the world. By responding to changes in society and by
encouraging dialogue to rethink standards of hygiene, we develop value-added products and services that go
beyond the conventional. Thi s customer-oriented approach lets us meet societys ever-evolving needs.
Market SegmentsWe take dedicated care to researching
new and pract ica l solut ions in four
ind iv id ua l m a rke t se gm e nts . E a c h
segment is outfitted with tested systems
for preventing infection and improving
sanitation at internationally accepted
standards. This approach ensures our
customers receive the best service and
results through chemicals, tools andeducation.
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Saraya Healthcare Hygiene combines a complete infection countermeasures system with hand
hygiene, surface disinfection, medical equipment reprocessing and personal protective equipment.
Our own research, academic support and education help healthcare professionals perform at their
best with reduced risk of infecting patients. Saraya is a supporter of leading healthcare related
guidelines and dedicated to improving hand hygiene compliance.
Elements of Healthcare Hygiene Improving Compliance
Patients are at risk of infection from multiple sources. Sarayas healthcare hygiene program helps reduce the potential for infection from hands,
surfaces, invasive medical instruments and endoscopes.
1 Hand HygieneHands are a major carrier of infectious
microorganisms, which cause serious
complications or death in many patients
every year. Saraya provides a wide variety
of alcohol based hand disinfectants to
prevent healthcare related infections.
Coupled wi th no- touch d i spense rs ,
natural hand soap, hand care lotion, and
specialized education based on globally
accepted guidelines, were working to
reduce infections and make healthcare
safer.
2 Surface DisinfectionKeeping surfaces and equipment germ-
free is a demanding task that requires fast-
acting products that are both safe and user-
friendly. Airborne pathogens and constant
hand contact can make surfaces a hazard
to patient health, which is why Saraya has
developed wipes and spray applications
to kill many types of pathogens such as
MRSA, norovirus, and staphylococcus.
3 Instrument ReprocessingReusing instruments is a common yet
delicate task for any facility. Special care
must be taken to fully remove soiling so
sterilizers can eliminate pathogens. Saraya
Power Quick reprocessing treatments aid
in removing organic soiling manually or
with automatic washers. Acecide paracetic
acid preparation is a fast-acting high level
disinfectant, which can sterilize delicate
instruments in minutes, including spores.
All Sara ya repr oces sing solu tion s are
designed provide accurate and efficient
results with minimal time and effort.
4 Personal Protection EquipmentHand hygiene and surface disinfection
can provide a large degree of prevention
against infection, but personal protective
equipment, when used properly, allows
healthcare workers to care for critical
patients and perform invasive or potentially
contaminating procedures with a lower
risk of causing infection. Nitrile gloves,
disposable aprons, and surgical masks are
essential to healthcare workers and the
health of those under their care.
Hand hygiene compliance is a major issue that all healthcare facilities face. Hand contact with
patients or their surroundings can lead to deadly or debilitating infections, which increase hospital
stays and treatment costs. While all healthcare professionals know the importance of hand hygiene
as a primary means to prevent nosocomial infections, the frequency and timing of alcohol hand
disinfectant usage by healthcare staff notoriously falls below acceptable levels of compliance.
Because of this, patients continue to get infected while receiving treatment at the one place
they should feel safe and protected. This issue is a highly discussed topic for infection control
researchers, and it remains essential to the betterment of public health.
Guidelines on hand hygiene in medical environments have been written by the World Health
Organization as well as national bodies and health ministries in Europe, Australia, and the United
States (CDC). These organizations have made great progress for hand hygiene compliance globally,
and it is of vital importance for hand hygiene companies to support these guidelines by providing
the tools to promote compliance.
Saraya realizes the importance of hand hygiene guidelines, and provides options that allow hand
hygiene to be preformed at the point of care with bedside holders, personal sized hand disinfectant,
and no-touch dispensers, while educating the healthcare community about these guidelines to
improve hand hygiene compliance and reduce infections.
01 Healthcare Hygiene
Education
Hand hygiene, surface disinfection or instrument reprocessing without proper education and review may cause a reduction in efficacy of suchsanitation processes. Research is constantly being conducted on how to improve these daily tasks for healthcare staff to give safer care.
Saraya provides academic support through research, instruction and publications. In addition, we feel our users should be informed through
lectures conducted regularly by our staff and with leading experts in the industry.
As a hygiene comp any with a strong history of incorpor ating mechanical technology into our sy stems, wev e made efforts to combine
technology with education. Sarayas interactive educational tools for hand hygiene make instructing and reviewing hand hygiene easy for
groups or alone.
International Guidelines
The World Health Organization, the international body sanctioned by the United Nations to address
public health, has developed a new approach to hand hygiene through their recently updated
Guidelines on Hand Hygiene in Health Care, contained in the My 5 Moments for Hand Hygiene
program. This is specifically developed for the better understanding, training and monitoring of hand
hygiene. With this user-dedicated approach, healthcare facilities of all demographics can improve
hand hygiene from an easy to follow, practitioner standpoint. Support has quickly caught on,
showing that education geared toward the individual, rather than the academic community, has the
potential to increase compliance, and even increase enthusiasm for practicing proper hand hygiene.
Saraya supports the introduction of My 5 Moments of Hand Hygiene to Japan, and encourages its
adoption worldwide.
*World Health Organization, WHO Guidelines on Hand Hygiene in Health Care, 2009.
Hand Washing Navigator
Illuminate the areas missed during
hand washing or disinfection for
training or review to correct errors in
hand hygiene and raise awareness
on personal hand hygiene practices.
Hand Washing Checker
Sensor activated Hand Washing
Navigator guides and times users
for thorough and correct hand
washing.
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No restaurant, supermarket or factory is the same. Each business in the food service
industry has specific needs based on variety of conditions such as menu, facility layout,
work force or management, which means each business has an unique sanitation
program. Saraya provides hygiene management support through customized manuals,
on-site hygiene audits, training, and information distribution. Our trained food sanitation
instructors can provide the care and attention each business needs for an effective
sanitation program that will deliver constant results and the knowledge needed tomaximize hygiene management.
Providing safe and delicious food is the goal of every member of the food industry. However, with
the potential of food borne illness, great care must be taken to ensure food is hygienically handled
and prepared until it is enjoyed by customers. Saraya has continually provided a full system for food
sanitation, allowing hassle free solutions to cleaning and sanitation.
Key Market Sanitat ion
Saraya provides technical expertise for cleaning and preventing food borne illness in six individual markets with dedicated education, research
and products.
02 Food Sanitation
Hygiene Management Support
Smar t San
2011 marks the release of Smart San
our global line of food sanitation products.
The Smart San system contains cleaning
solutions and tools based on our Saraya
system in Japan. We've combined high
quality products with the know-how required
to meet the strict food hygiene standards of
Japanwhere we lead the market.
The Smart San system is more than just a line of individual cleaning products. Any food hygiene
management program needs a total solution to prevent food borne illness and comply with
health codes at a variety of angles. Smart San allows easy use, management, cost savings, and
understanding. Depending on the needs, regulations and habits of a country, Smart San allows
customers in individual countries to use the most suitable solution.
Four E lements of Smart San
Smart San is not a product; it is a proposal to reduce the effort in preventing food borne illness. Developed around the process rather than the
function of hygiene, Smart San includes 4 basic elements that transform hygiene management effort into results. By adopting the Smart San
way, you get expert knowledge and the means to reduce cost, raise efficiency and improve safety.
SupermarketsPersonal hygiene and
cleaning solutions for
prepared deli food,
salads, vegetable
prep-rooms and sales
areas.
SanitationInspection
Cleaning
Advice
TrainingSessions
Sanitation
Manuals
Restaurants
Food-safe sanitizer
and primary detergentsfor griddles, dishes
and kitchens.
Washroom amenities
for guests.
FactoriesCost-saving foaming
detergents and
sanitizers for large
areas, complicated
machinery and heavy
grease.
CateringDetergents and the
added safety of food-safe sanitizers.
Convenience stores
Detergents and
hand hygiene forsmall-scale food
preparation.
HotelsSolutions for large-
scale kitchensand hand hygiene
amenities for
both guests and
employees.
Color coordinated andcompatible with
Smart San tools.
System
Concentrated formulas
with helpful tools
to reduce costs and
increase productivity.
Economy
Custom manuals andeducation from
Sarayas trained instructors.
Communication
Easy to understand labeling
with colors and numbering.
Design
communication
designeconomy
system
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03 Public Health and Hygiene
A we ll maintai ned buildin g i s a lways targeting comfort, attracti veness and c leanlin ess. It is the
responsibility of the building owner or manager to provide standard hygienic features and washrooms
to prevent the spread of germs and infection while keeping a welcoming, professional appeal to
the building itself. Saraya Public Health & Hygiene contains the many hygiene amenities needed
to prevent outbreaks such as the cold and flu while increasing the manageability, cleanliness and
comfort of a public facility.
Goals of Saraya Public Health & Hygiene Saraya =S Series for Toilet Amenities
Having a clean and comfortable washroom is important for the satisfaction of guests
and employees. Saraya is proud to introduce the =S public hygiene line of public
hygiene amenities. The =S line was created with style, comfort and reliability equally in
mind. Transform your buildings washrooms, entrances and public areas with Sarayas
total =S line up. Stylish and functional designs not only look good, but encourage their
use, allowing facilities and buildings to promote better hand hygiene and reduce the
spread of germs and sickness.
Hand Hygiene DispensersSarayas hand hygiene dispensers are redesigned to clearly and stylishly promote hand hygiene.
Availab le i n no -touch for clean usage or m anual dispe nse. All =S dispe nsers feature lockin g
mechanisms and easy to replace cartridge bottles that work with foam soap, alcohol spray or alcohol
gel interchangeably.
Toilet AmenitiesSome of the comforts in public spaces go unnoticed. Saraya
provides a number of amenities that help raise the comfort
and image of public spaces and washrooms. Each item is
designed for a more hygienic interior. Selections include no-
touch wastebaskets, toilet seat sanitizers and natural fragrance
diffusers.
Importance of Public Hygiene
Hand hygiene is the single most important way to prevent the spread of germs and
stay healthy in everyday situations. Public buildings provide many opportunities to
spread or pick up germs, which are usually invisible to most people. These places
include the many door knobs, faucets, telephones, keyboards, elevator buttons and
hand rails which we contact on a daily basis. Every time a person touches a surface,
they may be picking up bacteria or viruses left behind. This is how many pandemics
and outbreaks spread.
Saraya develops and manufactures hygiene products for many different markets.
With Sarayas line of hand hygiene products you are getting the protection of our
healthcare lines with the gentleness of our household products.
No-Touch Technology
Hands are constantly coming in contact with surfaces throughout the day, leaving
or picking up germs, and it is impossible to visibly tell if hands are contaminated
with pathogens. By reducing the surfaces our hands come in contact with we can
stay healthier, which is why Saraya has been developing no-touch, sensor activated
dispensers for 3 decades. No-touch dispensers are easy to use and users will not be
turned off by touching a potentially dirty surface, which is why no-touch dispensers
can greatly increase the effectiveness of any infection control or hand hygiene
program.
With the recent outbreak of H1N1, the public is finally learning how easily infection spreads and how at risk we are
in public buildings. By providing alcohol hand disinfectant in public spaces, you are not only providing a service to
guests and patrons, but you are also helping create a healthier society. Sarayas =S (Equal S) line of public hygiene
amenities allow building managers to reduce the spread of infection.
Infection Control
Regards to design and function are necessary factors when planning an interior, and when both factors can
be tied into a buildings health management program amazing things can happen. Saraya public hygiene
amenities are made to fit stylishly into your interior. No-touch dispensers increase cleanliness as well as the
comfort of your patrons.
Comfort and Cleanliness
Public washrooms should be easy to maintain by building managers and janitorial staff while being simple
for everybody who uses them. Saraya public hygiene products are designed with features that simplify
maintenance and raise the comfort level of washrooms without sacrificing style. All of our amenities are
functional, easy to refill, and pleasing to the eye while providing the best results in infection prevention and
hand washing.
Manageabil ity
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Production Research and Development
Saraya Co., Ltd. utilizes a large network of factories in Asia and North America to deliver high-quality
products with the workmanship and reliability synonymous with Japanese manufacturing. All our
products are manufactured in facilities that adhere to local and international GMP and ISO standards
to provide safety and quality through a streamlined and transparent workflow.
Global Production Network
Sarayas network of group factories manufacture a multitude of consumer and professional products for use worldwide. Each facility ensures
the utmost in product quality and worker safety, in addition to utilizing several green features to reduce emissions, curb waste, and suppress
the environmental impact of each product. Saraya facilities are ISO 9001 and IS0 14001 certified for quality control and environmental systems
management standards.
Osaka Factory Iga Factory Saraya MFG (Thailand) Co., Ltd.
Saraya (Shanghai) Biotech Co. , Ltd. Best Sanitizers, Inc. , Kentucky Factory Saraya (Dongguan) Clean Products Co., Ltd.
Certification Certified Organization Certified Body Certification Date Certification No.
ISO9002
Saraya Co. Ltd. Osaka Factory, Iga Factory
December 13, 1999 JCQ A-0608
Saraya Sangyo Co., Ltd. Entire company
ISO14001Saraya Co. Ltd.,
Tokyo Saraya Co., Ltd.,Saraya Sangyo Co., Ltd.
Entire company November 26, 2001 JCQA-E-0319
ISO9001
Saraya Co. Ltd.,Tokyo Saraya Co., Ltd.,Saraya Sangyo Co., Ltd.
Entire company December 13, 2002 JCQA-0608
Saraya MFG (Thailand) Co., Ltd. Entire company December 7, 2006Perry Johnson Registrars,
Inc.C2006-03284
ISO13485 Saraya Co. Ltd.Head Office, R&D Div.,
Osaka Factory, Biochemical Research Laboratory,Iga Factory
December 22, 2006Q1N061260114002
ISO14001 Saraya MFG (Thailand) Co., Ltd. Entire company November 26, 2008 C2008-02808
ISO22000Saraya Co. Ltd.,
Tokyo Saraya Co., Ltd.
Food hygiene instructors,inspecting room,
Food Hygiene Dept. at each companyD ec em be r 8 , 2 00 8 1 25 10 34 99 3 T MS
ISO Certification
Know-how and creativity targeted towards real world applications is the basis for developing Sarayas
innovative products. We utilize a large international group of dedicated individuals of varied
specializations in natural and applied sciences as our R&D team who create direct solutions to
problems facing worldwide health and hygiene. We are socially responsible to fight infection and
promote discovery of new methods to lead happier, healthier lives.
Biochemical Laboratory
Sarayas Biochemical Lab has a long history of developing innovative products
and improving hygienic applications. For a half-century, our BC Lab has helped
our millions of customers stay healthy. Headed in Osaka, Japan, Sarayas
biochemical lab has group research partners in Asia, Europe, and North America.
-Disinfectants and antiseptics
-Detergents
-Nutrit ion and healthy foods
-Cosmetics
-Natural skincare and fragrances
Product Planning Department
Breakthrough research and achievements conducted in our Biochemical
Lab and Mechanical Design Departments are rooted in the Product Planning
Department, which recognizes our customers needs and form them into
tangible health and hygiene solutions. All product creation and conceptual
marketing designs originate in the Product Development Department for unified
design and promotion development from the start.
Mechanical Design Department
Since the foundation of Saraya, innovative dispensing systems and hygiene tools
has been a defining trademark. From revolutionizing public hygiene in Japan with the
liquid soap dispenser, to eliminating cross-contamination with no-touch technology,
our Mechanical Design team has advanced the state of hygiene many times over.
-Dispensers
-No-touch technology
-Washroom amenities
-Gargling and hygiene equipment
-Environmentally sound packaging