Gertrude Drury of

The Business AccelerantPresents

The Five Essentials of Sales

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The Five Essentials of

Sales

People

PeopleIs every contact warm and friendly?

Product

ProductWhat do you sell?

How are you recognized in your market?

Price

PriceIs your price...

Competitive?

Attractive?

Profitable?

Place

PlaceWhere is your product or service available?

Positioning

PositioningHow are you perceived in the marketplace?

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Price

Price

✔ Are there expensive elements to your product/service?

✔ Have you got (A), (B) and (C) product/service?

✔ Market comparison

✔ Quality

✔ Where do you position yourself?

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