Transcript of Result of the Research Shampoo 前三甲 : 飘柔 (Rejoice) : 29.6% ,沙宣 (Sassoon): 13.6%...
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- Result of the Research Shampoo : (Rejoice) 29.6% (Sassoon):
13.6% (Pantene) 12.4% 11.1% 33.3%
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- 1. (Rejoice):29.6% Have high quality, hair will be glossy and
sleek after using it and the products smell good. The advertise is
creative and they do lots of promotion. The price is reasonable.
Its convenient to buy, you can buy it even in some convenience
store.
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- Rejoices pursuit of the confident and elegant lifestyle has
made it a popular brand among consumers. Innovation is one of the
reasons why Rejoice is the most successful international brand at
P&G today. Rejoice has ceaselessly worked at developing new and
high-quality products. Rejoice is committed to helping each every
Chinese woman embrace her outer and inner beauty with charm and
lan, look effortlessly fabulous and elegant, while taking in a
bright and beautiful tomorrow.
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- 2. (Sassoon):13.6% The packaging is colorful and fashion, which
can show the lifestyle of the user. The effectiveness is good
enough. Successful marketing activities.
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- Sassoon is the rising star of P&G shampoo brand in 1954,
they invited the international famous Salon expert Vidal Sassoon to
be their own brand ambassadors, and use his name as the brand to
establish a professional image of shampoo and hair care. My glory
from your style is a nice touch. Sassoon shampoo can effectively
reducing ongoing protection film blowing ironing and damage the
surrounding environment. Sassoon has been working closely with
fashion brands to create classic hair, and to provide wash, a full
line of high-quality care and products to help consumers keep up
with fashion and to create the personality.
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- the percentage of the number of the peple who choose the
Pantene: 12.4%
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- It was purchased by Procter & Gamble (P&G) in 1985 in
order for P&G to compete in the "beauty product" market rather
than only functional products.beauty product Pantene is a brand of
hair care products owned by Procter & Gamble. The product line
was first introduced in Europe in 1947brandhair care Procter &
Gamble
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- New logo design inspiration came from the warm and sunny
Mediterranean style. the brand sign is not only to express the
Pantene brand is committed to healthy hair scientific and
technological research, but more representative of the elegant and
noble fashion. Pantenes new logo :Shirra
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- protecting the healthy hair and Providing people the most
perfect hair care Pantenes Product market positioning is hair
conditioner, which can form the protective film on the surface of
hair, effectively reduce hair damage, in order to occupy the
nutrition health care shampoo market. For example, Head-shoulders
is the expert of removing dandriff, VS highlight the professional
hairdressing effect, so this make Pantene different from other
brand of Procter & GambleProcter & Gamble the target
consumers of pantene is young women from 20 years old To 30 years
old, They are students or worker,whose hair is dry and damaged,
need to hair care and show their elegant traits target consumers:
principle: Product market positioning:
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- Result of the Research bodywash (Johnson):18.4% (Accen):14.5%
(Safeguard):13.1% 10.5% 43.5%
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- Johnson & Johnson Johnson & Johnson (NYSE: JNJ) is an
international American pharmaceutical, medical devices and consumer
packaged goods manufacturer founded in 1886 ranking as the world's
most respected company by Barron's
MagazineNYSEJNJpharmaceuticalmedical devicesBarron's Magazine. Its
common stock is a component of the Dow Jones Industrial Average and
the company is listed among the Fortune 500.common stockDow Jones
Industrial AverageFortune 500
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- Johnson & Johnson Most of people think that Johnson is very
Softy product.They love the smile from the bodywash products and
love Johnson S advertising which says it is a product born for
love.people believe using its product can protect their skin and
make them live more healthier.
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- Johnson & Johnson Johnson & Johnson's brands include
numerous household names of medications and first aid supplies.
Among its well-knownconsumer products are the Band-Aid Brand line
of bandages, Tylenol medications, Johnson's baby products,
Neutrogena skin and beauty products, Clean & Clear facial wash
and Acuvue contact lenses.first aidconsumer
productsBand-AidbandagesTylenolNeutrogenaskin and beauty
productsClean & ClearAcuvuecontact lenses
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- (14.5% ) brief introduction : 1994 ACCEN was found by ABOUT
AUSNOW 1997Family care bodywash was launched 2001launched four
series enterprise spirit Constant innovation, people-oriented, and
strive to perfect Products
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- 1 reasonable price 2 good smell 3 good effectiveness
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- 1 Customer First 2 Perfect market research system with the
sales partners 3 Establish good communication friendships 4
Established MBA business school, and grows with distribution
partners together 6 Vivid display of the product 7 Set up the
fashion product image 5 800 telephone for free
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- (13.1% ) brief introduction 1963Aseptic soap came into the
AmericaAmerica market 1992 came into the China market China it
belongs to P&G Mother care for all his house
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- 1 reasonable price 2 good effectiveness
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- develop the market firstly and expend the size of market 1 the
expansion of production refine the standard and competition
level
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