Pantene AgeDefy Clinical Trial

Alan J. Bauman, M.D – Medical Director Bauman Medical Group, P.A. Boca Raton FL

Consulting Division

HAIR THICKENING CLINICAL TRIAL

rev 3.21.2013


BIO / OVERVIEW •  Alan J. Bauman, M.D.

•  New York Medical College

•  Beth Israel Medical Center – General Surgery

•  Mt. Sinai Medical Center – General Surgery

•  Eastwood Medical Center – Hair Transplantation

•  Diplomate, American Board of Hair Restoration Surgery

•  Recommended, American Hair Loss Association

•  Member, International Society of Hair Restoration Surgery


ALAN J. BAUMAN, M.D. “IN THE NEWS”

•  CNN, MSNBC, FOX News, NY Times, WSJ, Men’s Health, Women’s Health •  W, Vogue, Elle, Cosmo, Redbook, Harpers Bazaar, Newsweek, USA Today •  CBS Early Show, NBC Today Show, ABC Good Morning America, Extra!, Access Hollywood •  Telemundo, Il Terreno (Milan), Plastica y Estetica (Sao Paolo), China Daily (Bejing)


BAUMAN MEDICAL GROUP – BOCA RATON

•  Est 1997 – Hair Restoration for Men and Women •  Currently: 1000 new patients/yr - 50:50 male/female •  Medical Evaluations, Diagnostics, Genetic Testing, Research •  Multi-Therapy Regimen

•  ~250 hair transplants / year •  250,000 tabs of finasteride / year •  >12,000 ml/month of compounded minoxidil •  Hundreds of LaserCaps / year •  >3000 HairCheck Trichometry measurements •  Hair care for thinning hair •  Nutrition & more…


HAIR THICKENING CLINICAL TRIAL •  ~100 Women with thinning hair, ages 35+ •  Caucasian, African-American, Latino •  12 week product trial – one application daily; 6+12 wk f/u

•  “blank bottle” - Participants did not know the brand •  Radio, TV, referrals, social media & PR recruitment

•  Self-Evaluation/Feedback forms

•  HairCheck (HMI cross-section hair bundle trichometry) •  HairScan (single strand sequential hair diameter scanning) •  Global Photos

•  Results / Case Studies

•  MD’s Recommendations / Comments


RESULTS: HAIR THICKER?

83% (4 out of 5) participants said their hair felt thicker!

0

5

10

15

20

25

30

35

40

Much Better Somewhat Bettter About the Same Somewhat Worse Much Worse

Thickening Performance Compared to Usual Product


RESULTS: EASE OF USE?

99% of participants said it was “easy to use!”

0

10

20

30

40

50

60

Extremely Easy Very Easy Somewhat Easy Not Very Easy Not At All Easy

Ease of Use


RESULTS: NEW & DIFFERENT?

100% of participants said it was ‘new and different!’

0

5

10

15

20

25

30

35

Extremely New/Diff Very New/Diff Somewhat New/Diff Slightly New/Diff Not At All New/Diff

New & Different?


RESULTS: OVERALL RATING?

99% of participants rated it “good” to “excellent!”

0

5

10

15

20

25

30

35

40

45

Excellent Very Good Good Fair Poor

Overall Rating


FEEDBACK (HAIR EFFECTS) •  Does not weigh down the hair

•  Hair feels thicker, more manageable

•  Hair looks better, feels stronger yet softer

•  Easier to style

•  Hair looks fuller, wavier.

•  Hair grew. Less breakage.

•  Hair appears to be thicker

•  More volume, more body

•  Can’t see scalp as much

•  I went from constantly seeing my scalp to not noticing it!


FEEDBACK (VALUE)

•  Improves my morale and mood

•  I have seen dramatic results

•  Love the way my hair behaves

•  Makes me feel confident

•  Would pay $15-20/bottle, $30/bottle, $49.99/bottle…

•  This product makes me feel better about myself and in control of my hair loss

•  I can still get it, right?


CONCLUSIONS

•  Hair Thickener provided a positive benefit for most users in the trial

•  Even if HMI did not increase, benefits were noted by most users

•  Very few participants disliked the product – most liked the benefits

•  Hair Thickener added another dimension of “hair management” to our current offerings

•  Ease of use

•  Improvement in cosmetic condition of hair / manageability

•  Improvement in scalp coverage

•  4 out of 5 users reported that their hair felt thicker

•  Provided psychological boost to many participants

Pantene AgeDefy Clinical Trial

Business

Transcript of Pantene AgeDefy Clinical Trial