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Result of the Research Shampoo : (Rejoice) 29.6% (Sassoon): 13.6% (Pantene) 12.4% 11.1% 33.3%

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1. (Rejoice):29.6% Have high quality, hair will be glossy and sleek after using it and the products smell good. The advertise is creative and they do lots of promotion. The price is reasonable. Its convenient to buy, you can buy it even in some convenience store.

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Rejoices pursuit of the confident and elegant lifestyle has made it a popular brand among consumers. Innovation is one of the reasons why Rejoice is the most successful international brand at P&G today. Rejoice has ceaselessly worked at developing new and high-quality products. Rejoice is committed to helping each every Chinese woman embrace her outer and inner beauty with charm and lan, look effortlessly fabulous and elegant, while taking in a bright and beautiful tomorrow.

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2. (Sassoon):13.6% The packaging is colorful and fashion, which can show the lifestyle of the user. The effectiveness is good enough. Successful marketing activities.

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Sassoon is the rising star of P&G shampoo brand in 1954, they invited the international famous Salon expert Vidal Sassoon to be their own brand ambassadors, and use his name as the brand to establish a professional image of shampoo and hair care. My glory from your style is a nice touch. Sassoon shampoo can effectively reducing ongoing protection film blowing ironing and damage the surrounding environment. Sassoon has been working closely with fashion brands to create classic hair, and to provide wash, a full line of high-quality care and products to help consumers keep up with fashion and to create the personality.

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the percentage of the number of the peple who choose the Pantene: 12.4%

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It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.beauty product Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947brandhair care Procter & Gamble

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New logo design inspiration came from the warm and sunny Mediterranean style. the brand sign is not only to express the Pantene brand is committed to healthy hair scientific and technological research, but more representative of the elegant and noble fashion. Pantenes new logo :Shirra

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protecting the healthy hair and Providing people the most perfect hair care Pantenes Product market positioning is hair conditioner, which can form the protective film on the surface of hair, effectively reduce hair damage, in order to occupy the nutrition health care shampoo market. For example, Head-shoulders is the expert of removing dandriff, VS highlight the professional hairdressing effect, so this make Pantene different from other brand of Procter & GambleProcter & Gamble the target consumers of pantene is young women from 20 years old To 30 years old, They are students or worker,whose hair is dry and damaged, need to hair care and show their elegant traits target consumers: principle: Product market positioning:

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Result of the Research bodywash (Johnson):18.4% (Accen):14.5% (Safeguard):13.1% 10.5% 43.5%

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Johnson & Johnson Johnson & Johnson (NYSE: JNJ) is an international American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886 ranking as the world's most respected company by Barron's MagazineNYSEJNJpharmaceuticalmedical devicesBarron's Magazine. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500.common stockDow Jones Industrial AverageFortune 500

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Johnson & Johnson Most of people think that Johnson is very Softy product.They love the smile from the bodywash products and love Johnson S advertising which says it is a product born for love.people believe using its product can protect their skin and make them live more healthier.

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Johnson & Johnson Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-knownconsumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.first aidconsumer productsBand-AidbandagesTylenolNeutrogenaskin and beauty productsClean & ClearAcuvuecontact lenses

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(14.5% ) brief introduction : 1994 ACCEN was found by ABOUT AUSNOW 1997Family care bodywash was launched 2001launched four series enterprise spirit Constant innovation, people-oriented, and strive to perfect Products

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1 reasonable price 2 good smell 3 good effectiveness

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1 Customer First 2 Perfect market research system with the sales partners 3 Establish good communication friendships 4 Established MBA business school, and grows with distribution partners together 6 Vivid display of the product 7 Set up the fashion product image 5 800 telephone for free

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(13.1% ) brief introduction 1963Aseptic soap came into the AmericaAmerica market 1992 came into the China market China it belongs to P&G Mother care for all his house

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1 reasonable price 2 good effectiveness

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develop the market firstly and expend the size of market 1 the expansion of production refine the standard and competition level

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